Digital Marketing Strategist

PulseMediaNL is excited to announce an opening for a Digital Marketing Strategist to join our innovative Marketing team. This full-time, remote position allows you to work from anywhere while contributing to dynamic marketing campaigns that drive our brand's success in the marketing and advertising industry. Based in Riyadh, you'll be part of a forward-thinking team that values creativity and strategic thinking.

As a Digital Marketing Strategist, you will play a vital role in developing and executing effective digital marketing strategies that enhance our online presence and engage our target audience. Your contributions will be essential in driving traffic, increasing conversions, and boosting brand awareness through various digital channels. This is an excellent opportunity for someone looking to kickstart their career in digital marketing with a company that promotes growth and learning.

We offer a competitive salary, and as part of our team, you will have the chance to grow your skills in a supportive environment focused on innovation and excellence.

The Digital Marketing Strategist is responsible for designing and leading high-level digital strategies that guide campaign execution across paid, organic, and owned channels. This role is more strategic than operational, focusing on planning, forecasting, positioning, and performance frameworks.

You will collaborate closely with performance marketers, content teams, designers, and account managers to ensure cohesive, ROI-focused campaigns.

• Develop full-funnel digital marketing strategies aligned with client objectives
• Conduct market research, audience analysis, and competitor benchmarking
• Define channel mix strategies across paid media, SEO, email, and social
• Build quarterly and annual digital growth roadmaps

• Create performance projections, budget allocation models, and ROI forecasts
• Define measurable KPIs and performance benchmarks
• Analyze campaign data to refine strategy and identify scaling opportunities
• Develop attribution models and tracking frameworks

• Design paid acquisition strategies (Google Ads, Meta Ads, LinkedIn Ads, TikTok)
• Oversee SEO and content growth frameworks
• Develop customer journey and lifecycle marketing strategies
• Align messaging with brand positioning and conversion objectives

• Lead strategy presentations and performance reviews
• Serve as strategic advisor for key accounts
• Collaborate with internal teams to ensure execution aligns with strategy
• Stay updated on industry trends, algorithms, and emerging technologies

• 4+ years of experience in digital marketing strategy or performance marketing
• Proven ability to build and scale multi-channel marketing strategies
• Strong analytical skills with experience in forecasting and reporting
• Deep understanding of paid media, SEO, content marketing, and conversion funnels
• Experience using analytics and reporting tools (GA4, Looker Studio, Tag Manager, etc.)
• Strong communication and presentation skills

• Experience in a marketing agency environment
• Experience working with international brands
• Knowledge of advanced attribution modeling
• Certifications in Google Ads, Meta, or related platforms
• Familiarity with CRM and marketing automation systems

• Client growth and revenue impact
• Campaign scalability and profitability
• Forecast accuracy
• Strategic alignment across channels
• Client satisfaction and retention

Send your CV and a short summary of a strategy you developed (including measurable outcomes).