IN_Senior Associate_SMFC_Enterprise Apps SFDC_Advisory_Mumbai

Mumbai Shivaji Parksenior

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Overview

Line of ServiceAdvisory Industry/SectorNot Applicable SpecialismSalesforce Management LevelSenior Associate Job Description & SummaryAt PwC,

Technical Tools

OtherEnterprise

Advisory

Not Applicable

Salesforce

Senior Associate

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.

As a Salesforce consulting generalist at PwC, you will possess a broad range of consulting skills and experience across various Salesforce applications. You will provide consulting services to clients, analysing their needs, implementing software solutions, and offering training and support for effective utilisation of Salesforce applications. Your versatile knowledge will allow you to assist clients in optimising operational efficiency and achieving their strategic objectives.

Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.

Responsibilties:

Should have a minimum of 2 years of experience in Marketing cloud Email studio.

Should be a part of at least one end-to-end implementation.

Should have good knowledge of Marketing Cloud functionalities including AMPscript, SQL, HTML, CSS, SSJS, automation studio, landing pages, and journey builder.

Good to have - hands-on experience in Mobile Studio, Social Studio, Advertising Studio, dataroma, interaction Studio.

Strong consulting and/or marketing technology implementation experience

Configure Content Approval Processes.

Should have at least one Marketing cloud certification

Required skillset for Marketing cloud Architect profile: (Senior Resources)

Understanding of Salesforce Marketing Cloud architecture and knowledge of the wider Salesforce ecosystem.

Candidates should be able to gather business requirements, perform functional design, process design including scenario design, flow mapping, customer journeys, prototyping, configuration, testing, training, defining support procedures.

Should be a part of at least 4 end to end SFMC implementations.

Should have at least one Marketing cloud certification

Should have a minimum of 4+ years of experience

Should be able to create Technical Design from Functional Design / Requirement.

Should be aware of the integration of SFMC with SF Sales/Service Cloud and other enterprise systems

Hands-on experience of Marketing Cloud Email Studio, Web Studio, Social Studio, Mobile Studio, Interaction Studio, Advertisement Studio.

Good communication skills and should be able to propose the best suitable marketing automation approach to the Client based on requirements.

Required skillset for Marketing cloud BA/Functional Lead profile: (Senior Resources)

Candidates should be able to gather business requirements, perform functional design, process design including scenario design, flow mapping, customer journeys, prototyping, configuration, testing, training, defining support procedures.

Should understand the integration of SFMC with SF Sales/Service Cloud and other enterprise systems.

Should be a part of at least 2 end to end SFMC implementations.

Good Communication and business requirement documentation skills.

Should be able to communicate the business requirements with the technical team.

Should have good knowledge of Marketing Cloud functionalities including Email Studio, Mobile Studio, Social Studio, Advertising Studio, interaction Studio, Automation Studio, Landing Pages, and Journey Builder.

At least one SFMC Certification is required for BA and Functional Lead.

Required 2+ years of experience for BA whereas 4+ years of experience is required for Functional Lead.

Requirements

~1 min read

Salesforce

Not Specified

Accepting Feedback, Accepting Feedback, Active Listening, AI Fluency, AI-Human Collaboration, Analytical Thinking, Application Software, Business Model Development, Business Process Modeling, Business Systems, Communication, Creativity, Developing Training Materials, Digital Tooling, Embracing Change, Emerging Technologies, Emotional Regulation, Empathy, Enterprise Integration, Enterprise Software, Implementation Research, Implementation Support, Implementing Technology, Inclusion, Innovative Design {+ 21 more}

July 28, 2026