Senior Associate/Manager – Marketing Technology Specialist

Switzerland·Zürichsenior

OtherTechnology

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Technical Tools

OtherTechnology

Internal Firm Services

Not Applicable

IFS - Brand & Communications

Senior Associate

We are looking for a strategic and forward-thinking Marketing Technology Lead who thrives in a dynamic, fast-paced environment.

At PwC Switzerland, you will play a critical role in building a future-ready, AI-enabled marketing organization, working closely with Strategic Marketing, Corporate Communications and directly with the business as well as specialist teams in Marketing Operations on- and offshore to deliver scalable, high-quality, and impactful marketing.

This role sits at the heart of Marketing Operations, combining technology, data, and AI to enable business growth and operational excellence.

Define and own the marketing technology strategy and roadmap aligned with FY27 priorities
Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform)
Partner with IT to re-architect and optimise the marketing data foundation and data architecture
Drive the implementation of an AI-enabled, agent-driven marketing operating model across all activities
Enable scalable, high-quality marketing execution through automation, standardisation, and AI
Lead the development and optimisation of CRM, CMS, marketing automation and digital platforms
Partner with Data & Analytics and Compliance teams in PwC to ensure data quality, governance, and actionable insights
Collaborate with Strategic Marketing and Campaigns and Channels to enable targeted activation, audience management and performance marketing
Enable business-led marketing activation through self-service tools and scalable technology solutions
Manage relationships with technology partners and vendors (e.g. Adobe, Microsoft, AI partners)
Drive continuous optimisation through innovation, testing, and new capabilities (e.g. AI agents, automation tools)

6–8+ years of experience in marketing technology, digital platforms, or marketing operations
Proven experience in implementing and managing martech ecosystems (CRM, CMS, automation, data platforms)
Strong understanding of data architecture and data-driven marketing, AI and automation in marketing, B2B marketing and campaign activation
Experience working with cloud-based platforms and integrated tech stacks
Excellent stakeholder management and communication skills
Analytical mindset with a focus on scalability, efficiency and performance
Ability to work in a fast-paced environment and drive change across teams
Fluent in English, German is a strong advantage

Nice to Have

~1 min read

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Communication, Communications Strategy, Content Marketing, Content Strategy, Content Writing, Creative Design, Creativity, CRM Software, Customer Acquisition, Customer Engagement, Customer Insight, Data-Driven Insights, Data Storytelling, Digital Marketing, Digital Rights Governance, Digital Strategies, Embracing Change, Emotional Regulation, Empathy, Inclusion {+ 23 more}