Product Marketing Director

Qevlar is a B2B SaaS scale-up on a mission to boost the productivity of cybersecurity teams with Artificial Intelligence. We build an AI platform that transitions Security Operations Centers from reactive to proactive units through autonomous security alert investigations.

In just three years, we have:

• Raised a total of $44m in series-A & seed rounds from EQT Ventures, Forgepoint Capital and Partech

• Deployed our solution with major Enterprises such as Sodexo and GlobalConnect, and leading MSSPs like Orange Cyberdefense

• Expanded to the US market with a growing North American presence

• Ended 2025 with a strong multi-million dollar ARR and ambitious goals for 2026

We're looking for a Product Marketing Director to own how we talk about that product positioning, messaging, and the go-to-market work that turns it into pipeline and adoption.

You'll take ownership of the strategy, not just execution against an existing playbooks.

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  Own positioning and messaging for Qevlar in what actually resonates with customers and skeptical security buyers

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  Build genuine fluency in the underlying technology (agentic investigation, autonomous triage, where the AI performs well and where it doesn't) so you can speak credibly to technical buyers

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  Partner with Product and Engineering to translate what they're building into customer-facing narratives, and bringing customer and competitive feedback back into roadmap conversations

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  Lead go-to-market for new feature and product launches, coordinating with Sales so they're ready and with Customer Success so customers know what's changing

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  Maintain competitive intelligence and sales enablement materials (battlecards, objection handling)

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  Own analyst relations, including briefings and relationship management with firms like Gartner and Forrester

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  Support the customer lifecycle beyond launch (demos, onboarding content, renewal and retention messaging, case studies)

• Product marketing experience in cybersecurity, ideally in SOC/SIEM or security automation

• Experience building positioning and messaging from the ground up at a previous company, not just executing

• Enough technical understanding of AI (agentic systems, reasoning models, and their practical limitations) to engage credibly with engineers and technical buyers

• A track record of leading product launches end to end

• A results-oriented approach - you think about your work in terms of pipeline, win rate, and retention, not just content output

• Comfort operating as a hands-on individual contributor early on, with the ability to build and lead a team as the role grows

• Strong writing and communication skills, with the ability to make complex technology clear and credible to both technical and executive audiences