Content And Campaign Marketing Specialist APAC

Headquartered in Perth, Australia, with offices around the world, Qoria is an ASX-listed global leader in child digital safety technology and services. We are a purpose-driven business operating under the Linewize brand in North America and Asia Pacific, the Smoothwall brand in the UK, the Qustodio brand in EMEA, and Qoria LK in Sri Lanka.

Our solutions are used by schools, school districts, and parental communities to protect children from harmful online content, identify students at risk based on their digital behaviours, and help teachers maintain focus and safe learning environments in the digital classroom. Today, 30,000 schools and 7 million parents rely on our solutions to help keep 25 million children safe across 180 countries worldwide.

Every school we work with carries a serious responsibility: keeping children safe and thriving in their online lives. This role helps more schools across Australia, New Zealand and East Asia find the practical support they need to do that well. The campaigns you build reach principals, wellbeing leaders and ICT teams when they are looking for help, so your work connects directly to safer, more confident learning for students.

This role plans and delivers integrated B2B campaigns that build awareness, engage schools and generate qualified leads across Australia, New Zealand and East Asia. The role creates the campaigns and content that drive our regional MQL target, covering new business and cross-sell into existing schools, and supports our expansion into international schools in East Asia.

AI is central to how this person works, but it is never the whole answer. AI handles the speed: researching audiences, drafting and adapting content, testing variations and turning results into improvements. The creativity and human understanding are yours: knowing what a principal is worried about at the end of term, what an ICT manager needs to hear before they change providers, and which idea will make a busy school leader stop and pay attention. The role combines campaign ownership with hands-on execution, working closely with the Marketing Director, Marketing Manager, sales and shared creative resources.

• Deliver our demand generation strategy across Australia, New Zealand and East Asia, producing the campaigns and content that drive the regional MQL target across new business and cross-sell into existing schools, and helping us improve what works over time.
• Combine analytical thinking with storytelling to identify and engage the right schools and decision makers, rather than simply flooding the top of the funnel.
• Plan and execute lead generation campaigns across email, webinars, content, social and paid channels, aligned with regional priorities, school calendars and agreed budgets.
• Build nurture journeys and conversion opportunities that help schools move from initial interest to a meaningful sales conversation.
• Create cross-sell and onboarding campaigns and content for existing schools, working with Account Management.
• Support entry into East Asian markets by adapting campaigns for international school audiences and building familiarity and trust in Linewize.
• Support events led by the Marketing Manager, including pre-event campaigns, on-the-day support and post-event lead follow-up.

• Turn technical topics into clear emails, landing pages and LinkedIn content that school leaders and ICT teams want to read and share.
• Ramp up content marketing and social media: plan and create regular content for LinkedIn and other social channels, including short-form video, that builds brand presence and engagement with school leaders, and write landing page and blog content optimised for SEO and AEO so schools find us in Google and AI answer engines.
• Develop a strong understanding of our products, school decision makers and buying journeys. Turn customer needs into clear messages and relevant offers.
• Write campaign copy and briefs, and work with design and regional colleagues to adapt existing assets and develop new materials.
• Produce sales enablement assets such as one-pagers, email templates and presentations for sellers.

• Bring the creative idea and the human insight that AI cannot: original campaign concepts, a clear point of view, and messages grounded in real conversations with schools, sales and customers.
• Build repeatable AI workflows for audience research, content development, campaign variations and analysis, helping a small team deliver across markets.
• Investigate and test new tactics, formats and channels, and bring fresh ideas to each campaign. Review AI outputs for accuracy, brand voice and audience relevance, and follow company data and privacy requirements.

• Work with sales on lead quality, campaign follow-up and conversion, using feedback to improve targeting and messaging.
• Partner with the Marketing Manager on HubSpot campaign builds, segmentation, automation and tracking. The Marketing Manager owns platform infrastructure, events and core reporting.
• Use campaign reporting to see what each campaign delivers, and recommend changes to improve the next one. Run A/B tests on emails and landing pages, and use the results to improve conversion.
• Own each campaign from brief to launch, keeping contributors on track and flagging risks early.

This role requires:

• →One to three years of marketing experience, including hands-on campaign and content delivery. B2B experience, particularly with long buying cycles and multiple decision makers, is highly regarded.
• →Awareness of how children and young people use technology and emerging platforms, and how today's ICT and school leaders find and share information would be desirable.
• →You will be able to evidence campaigns and content you have created and launched, together with the results achieved.
• →You should be able to show how you've improved output using AI tools such as ChatGPT, Claude or Gemini, and design or video tools such as Canva, Adobe or CapCut, in marketing workflows.
• →Exceptional copywriting and storytelling skills, with the ability to explain technical products clearly to both school leaders and ICT audiences.
• →Experience with email marketing (EDM), nurture journeys, webinars, social media and digital marketing channels, and the ability to select channels for a defined audience and objective.
• →Working knowledge of marketing automation and CRM platforms, preferably HubSpot, including segmentation, campaign builds and performance reporting.
• →Confidence interpreting data in tools such as HubSpot and Google Analytics, extracting useful insights and recommending practical changes.
• →Experience supporting events, including pre-event promotion and post-event follow-up.
• →Strong organisation and project management skills, with the ability to manage competing priorities in a small team.
• →A degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.
• →Based on the East Coast of Australia, Sydney preferred, with the ability to travel within the region as needed.
• →Experience in SaaS or EdTech, international markets or marketing to schools would be an advantage.

You take ownership from planning through delivery, ask questions and adapt when the evidence points to a better approach. You work well with colleagues across regions and care about the impact our products have on children, schools and families.

This is a role for someone who wants their work to matter, and to see it. In a small team, you will see the results of your campaigns in the schools that choose to work with us. You will have room to shape how an AI-first marketing team works across a growing region, with colleagues who care about doing this well and will back you to try new things.

At Qoria, your work truly matters. With every customer interaction, you’ll be helping children stay safe online. It feels good to do good.

One of our values is ‘Care, Always’. Our Support Team lives and breathes that, every day. We also look after each other and help create a supportive environment for all.

Being an (job title) takes skill, energy and resilience. It can also be incredibly rewarding. Here, your efforts will be visible and you’ll love the impact you have.

A proven career path forward, with real opportunities to progress your career into other teams and departments within the company. Exposure to industry leading tech, developed in-house by an amazing engineering team. Regular company wide lunch and learn sessions