Digital Marketing Manager

Drive engagement. Build loyalty. Shape the future of digital marketing at Rebel.

• →Lead the planning, execution, and optimization of multi-channel digital campaigns (email, social, paid media, SEO/SEM, content).
• →Manage the digital marketing calendar to align with company-wide strategies and initiatives.
• →Optimize CRM campaigns and automation workflows to boost engagement and conversions.
• →Track campaign performance, analyze KPIs, and refine strategies for maximum ROI.
• →Collaborate with designers, copywriters, and external partners to create impactful marketing assets.
• →Oversee the strategy and execution of loyalty and rewards programs, including offer design, segmentation, and personalized messaging.
• →Monitor loyalty performance, provide insights, and continuously improve customer experience and retention.
• →Partner with IT, customer service, and product teams to enhance system integrations and user experience.
• →Support strategic marketing projects such as product launches, rebrands, and promotions.
• →Manage and improve the current promotional process. Ensure deadlines are met and communicated within REBEL.
• →Assist with creating promotional playbooks and or materials that are shared with operations.
• →Provide direction as needed to support teams to keep tasks and projects on track.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4+ years of experience in digital marketing and/or loyalty program management.
• Intermediate Excel Skills
• Proficiency with CRM platforms, marketing automation tools, and analytics platforms.
• Hands-on experience with Google Ads, Facebook Ads Manager, SEO/SEM, and Google Analytics.
• Strong track record of running successful loyalty, retention, or engagement programs.
• Excellent project management, analytical, and communication skills.
• Experience in retail, e-commerce, or subscription-based industries is a plus.
• Comfortable leading meetings and presenting to Senior Leadership/Vendor partners.