Half-day Marketing and Growth Specialist

Operating remotely for 20 hours per week, Monday to Friday, this role leads multi-channel brand positioning and patient acquisition for an established Irish healthcare group. The position requires coordination with Irish business hours to align strategy, drive patient enquiries, and accelerate commercial growth across clinical practices and specialised services. The role centres on crafting engaging visual content, directing production workflows, and managing campaigns that translate brand awareness into booked clinical treatments. In addition to core clinic marketing, the position plays a pivotal role in launching and scaling a brand-new preventative spa and wellness membership service. Collaborating directly with the Managing Director and senior strategic leadership, this opportunity suits an autonomous, high-output marketer skilled in short-form multimedia production and contemporary AI-augmented workflows. Key Responsibilities Brand, Content & Social Media Leadership: Plan, curate, and direct the overarching social media calendar across multiple clinic locations to build audience engagement. Video & Visual Production: Direct on-site clinic teams and content creators on footage requirements, transforming raw video and photography into polished short-form assets for social channels, email marketing, and in-clinic digital displays. Paid Media Collaboration: Supply creative assets and campaign materials to the paid advertising team to support paid media efficiency. Regulatory Compliance & Tone: Maintain a cohesive wellness and aesthetic healthcare visual identity while ensuring all copy strictly adheres to statutory dental advertising standards regarding health claims. Email Marketing & Segmentation: Plan, draft, and dispatch regular communications and newsletters to clinic patients, nursing home partners, and dental laboratory clients, monitoring engagement and conversion rates. Membership Programme Rollout: Support the strategy, promotional campaign development, and clinic enablement for an innovative preventative dental wellness subscription model. B2B Strategy Support: Partner with internal laboratory colleagues to establish promotional roadmaps and assist in campaign rollout. Performance Analysis: Track lead generation, patient bookings, and subscription sign-ups, delivering structured monthly reporting to refine marketing initiatives. Requirements Minimum of 3 years of demonstrable experience in a marketing role encompassing brand oversight, content creation, and social media management. Demonstrated short-form video editing capability supported by a portfolio of self-produced content. Proven track record in orchestrating email marketing campaigns, subscriber segmentation, and newsletter management. Daily proficiency with AI tools to accelerate content planning, copywriting, and multimedia editing while retaining an authentic brand voice. Demonstrated track record of converting marketing output into measurable customer enquiries and revenue. High professional confidence to direct cross-functional teams, brief senior leadership, and facilitate planning sessions. Superior written English skills, characterised by clear, accessible copy that upholds rigorous regulatory standards. Self-directed work ethic with the capability to deliver independently in a remote capacity aligned with Irish operating hours. Desirable Requirements Background marketing services within the beauty, wellness, or healthcare sectors (beauty brand experience is highly advantageous). Prior involvement in launching or growing subscription or membership programmes. Exposure to business-to-business (B2B) marketing, specifically targeting care homes or laboratory environments. Benefits Certified Great Place to Work environment within an established healthcare organisation possessing nearly five decades of clinical heritage. Innovative workplace culture providing strong autonomy and operational support. Direct access to executive leadership and strategic decision-makers. Strategic involvement in developing a new wellness product from concept to launch.