Chief Marketing Officer - new startup (healthcare)

Location: Remote / Poland / EU
Stage: Early-stage / company building
Product: Online clinic for cardio-metabolic health

We are building a new online health clinic focused on cardio-metabolic health, one of the most important and underserved areas in modern medicine. We treat patients with diabetes, obesity, hypertension, cardiovascular disease, insulin resistance and related conditions, covering prevention, diagnostics, lifestyle change, long-term care and patient engagement.

Our approach is holistic: one source of knowledge about each patient's health, with doctors of different specializations treating the patient in a coordinated way.

We are starting from zero and looking for a CMO to design and drive our growth engine from day one. This is not a role for someone who only manages agencies or coordinates campaigns. We are looking for a builder, growth leader and hands-on marketer who knows how to turn insights, data, medical credibility and strong positioning into measurable traction.

You will join at an early stage and help shape how the company enters the market, builds trust, educates patients, and grows across digital channels. The ideal person combines strategic thinking with hands-on execution, understands performance marketing and brand building, and is ready to operate in a highly regulated, high-impact healthcare environment.

As CMO, you'll shape the company's vision, growth engine, and market presence from day one. You'll combine strategic leadership with hands-on execution, turning data, creativity and experimentation into measurable business results.

Your responsibilities will include:

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  Co-creating the company, product and go-to-market strategy together with the founding team and medical leadership

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  Defining the brand positioning, communication strategy and market narrative for an online, coordinated, multi-specialty cardio-metabolic clinic

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  Designing and executing a full-funnel marketing strategy covering awareness, acquisition, conversion (first consultation), retention and patient engagement

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  Building and optimizing acquisition funnels across Google, Meta, e-mail, remarketing and other relevant digital channels

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  Developing marketing automation processes that support patient education, onboarding, activation, reactivation and long-term engagement

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  Creating a data-driven growth model based on key metrics such as CAC, LTV, ROI, conversion rate, retention, churn and activation

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  Building a multi-channel content and communication ecosystem across video, social media, expert content, blog, e-mail, paid ads and landing pages

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  Translating complex cardio-metabolic topics into clear, trustworthy and engaging communication for patients and business partners

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  Developing educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, insulin resistance, cardiovascular risk and metabolic health

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  Building credibility through expert-led content, medical authorities, partnerships and PR activities

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  Designing and testing messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing

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  Working closely with medical, product, sales and operations teams to align marketing with the patient experience and patient needs

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  Recruiting and leading a high-performing marketing team across performance, content, creative, analytics and partnerships

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  Managing external partners, agencies, creators, experts and media relationships when needed

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  Ensuring that all marketing activities comply with healthcare advertising, data protection and medical communication standards in Poland and the EU.

• At least 8+ years in marketing, including 3+ years in a senior leadership role (Head of Marketing, VP, CMO or equivalent) with a track record of building and scaling growth in a startup,

• Experience owning a marketing budget and being accountable for revenue-linked targets,

• Strong full-funnel and performance marketing background, with the credibility to run channels hands-on when needed,

• Ability to build brand and positioning for complex, expert-driven or trust-based products,

• Data-driven decision-making: comfort with CAC, LTV, ROI, retention and churn, and with analytics and attribution tooling (GA4, GTM, Looker Studio, BigQuery or similar),

• Experience with CRM, marketing automation and lifecycle communication,

• Experience recruiting, leading and developing a marketing team and managing agencies,

• Ability to work with founders, investors and senior stakeholders, and to represent the company externally,

• Comfort building from zero in a high-ambiguity, regulated environment,

• Strong content and messaging skills - you know how to turn complex topics into simple, credible and compelling communication,

• Readiness to build from scratch, operate with high ownership and combine strategy with hands-on execution,

• Ability to work in a fast-paced, early-stage environment with limited structure and high ambiguity,

• Fluent Polish and English, both spoken and written.

• Experience in healthtech, healthcare, wellness, medtech, digital health or patient-facing healthcare products,

• Understanding of cardio-metabolic health areas such as obesity, diabetes, hypertension, cardiovascular risk, prevention or lifestyle medicine,

• Knowledge of the Polish healthcare, wellness and digital health ecosystem,

• Experience building marketing strategies for regulated or trust-based products,

• Experience with B2C, B2B2C or hybrid healthcare models,

• Familiarity with modern MarTech stacks, including CRM, marketing automation, analytics, attribution and AI-driven tools,

• Experience with SEO/SEM and basic understanding of GEO - Generative Engine Optimization,

• Ability to manage multi-channel content pipelines across video, social media, blog, expert content, ads and e-mail,

• Experience in testing and optimizing communication through A/B testing, message iteration and data-informed decisions.

• Experience building a healthcare or wellness brand from concept to market awareness,

• Experience working with doctors, medical experts, dietitians, psychologists, coaches or other healthcare professionals,

• Experience in PR and media communication, including podcasts, expert interviews, TV, print or industry publications,

• Experience with influencer, ambassador or expert-led marketing in health, wellness or lifestyle categories,

• Understanding of medical marketing compliance, including Polish and EU regulations, GDPR, Google/Meta Ads policies and healthcare advertising restrictions,

• Experience with patient education, prevention campaigns or long-term engagement programs,

• Insight into healthcare markets in Poland and the EU.

• Opportunity to co-create and lead marketing for a healthcare startup from day one,

• Real influence over company positioning, go-to-market strategy and growth model,

• Chance to build a brand in one of the most important areas of modern healthcare,

• High autonomy and ownership across strategy, execution, team building and marketing budget,

• Compensation: from PLN 17 000 net B2B + VAT,

• Bonus scheme based on measurable growth, revenue and marketing performance targets,

• Potential equity package in the company you help build, subject to the agreed cooperation terms,

• Support from an experienced startup studio and capital group,

• Access to healthcare experts, startup-building know-how and industry partners,

• Fast decision-making, short feedback loops and tangible impact.

Red Sky is conducting this recruitment process. The cooperation concerns a newly established healthcare startup.

1. Interview with HR (~40 min. video call)

2. Business case

3. Interview with the Investor (~40 min. video call)

4. Interview with the Managing Partner (~30 min. video call)

5. Workshops

6. Agreement on cooperation terms - remuneration and equity