General Manager - Sweetens Cove Golf Club

Sweetens Cove is entering a major redevelopment that will expand the property from a nationally recognized daily-fee course into a broader golf and hospitality destination. The General Manager is the top operational leader on-site, fully accountable for running the business day to day and delivering financial performance, guest experience, and team. The Managing Partner sets the vision and long-term strategy and provides governance and oversight; the GM executes it and owns operational results. The GM runs the business today and leads the operational execution of the expansion, standing up the people, systems, and standards required to open and operate a larger destination without losing what makes Sweetens distinctive. This is a builder's seat for a proven operator who can run lean now and scale it into a bigger, more complex operation.

Leadership and operational strategy

• →Serve as the single accountable leader for day-to-day operations; turn the Managing Partner's vision and strategy into an annual operating plan and deliver it.
• →Own commercial execution across golf, F&B, retail, and events: positioning, pricing, and growth within the agreed strategy.
• →Steward the Sweetens Cove brand day to day and protect the identity that drives its national reputation.

Financial ownership

• →Own the full property P&L; deliver revenue, cost, and margin targets by department.
• →Build and manage the annual operating and capital budgets in conjunction with Reef; own the results and explain variances.
• →Drive daily-pass revenue, daypart spend, and cost discipline across every revenue center.

Property operations

• →Own daily operations across golf, guest services, F&B, and facilities to a consistent, high standard.
• →Set and enforce service standards and operating procedures across every guest touchpoint.
• →Coordinate course conditioning and agronomy priorities with the superintendent to protect the core product.

Redevelopment and pre-opening

• →Lead operational execution of the redevelopment: translate the development plan into staffing, systems, and service readiness.
• →Own the pre-opening plan: hiring ramp, training, vendor and technology selection, and opening-sequence logistics.
• →Represent the operating perspective in design and construction decisions so the finished product runs efficiently and profitably.

People and culture

• →Recruit, develop, and lead department heads and the seasonal team; build bench strength and succession for a growing operation.
• →Build a service culture reflecting Reef's "expect the best" standard and Sweetens' identity.

Stakeholder and external

• →Report performance and plans to the Managing Partner and Reef Asset Management on a set cadence.
• →Represent Sweetens externally with guests, media, sponsors, community, and partners.
• →Manage key vendor and partner relationships to Reef standards.
• →Serve as the primary on-site liaison to Reef's remote accounting team, providing the local financial inputs, approvals, and documentation they need to keep the books accurate and current.

• 10+ years in progressively senior hospitality, resort, club, or golf operations, including prior GM-level or equivalent full P&L ownership.
• Demonstrated pre-opening, renovation, or expansion leadership (strongly preferred given the redevelopment).
• Golf and/or destination-resort background with command of agronomy, retail, and F&B economics.
• Proven record building teams, service culture, and brand in a growth environment.
• Strong financial acumen: full P&L, budgeting, revenue management, and capital planning.
• Comfort being on-property and visible in a rural destination market.