Associate Director, Rare Disease Product Marketing

As the Associate Director, Rare Disease Product Marketing, you’ll serve as an insights-driven brand marketer and strategic partner to Commercial, Portfolio, and cross-functional teams. Through this work, you’ll shape and execute product marketing strategy, customer engagement, and launch readiness. You’ll develop integrated brand plans, positioning, messaging, and promotional initiatives for HCP, payer, caregiver, and field audiences. Bringing together market research and field feedback to inform decisions, you will balance strategic planning with hands-on execution across the product lifecycle.

• Bachelor's degree required; advanced degree (MS, PhD, MBA, PharmD) in life sciences, business, or a healthcare-related field preferred.
• 7+ years of product marketing, brand management, marketing strategy, commercial insights, or related commercial experience within biotech or pharmaceutical industry, with rare disease and/or Duchenne experience preferred.
• Proven experience supporting or leading product launch preparation and lifecycle activities, including customer segmentation, brand strategy, promotional material development and approval, and field enablement.
• Strong understanding of drug development and commercialization processes, ideally within a rare disease, specialty, or gene therapy setting.
• Demonstrated ability to integrate primary (qualitative and quantitative) and secondary research into clear strategic recommendations, value propositions, and marketing tactics.
• Experience developing HCP-, caregiver- payer-facing content and working through promotional review and approval processes while maintaining scientific accuracy and compliance.
• Excellent written and verbal communication skills with the ability to influence and engage stakeholders across all levels of the organization.
• Track record of cross-functional collaboration with marketing, medical, market access, regulatory/legal, commercial operations, and field teams.
• Highly organized self-starter with strong analytical and problem-solving skills and comfort operating in ambiguity.
• Proficient with Excel, PowerPoint, and relevant market research, customer, and analytics tools; able to turn data into clear marketing implications.
• Experience managing agencies, vendors, and external partners to deliver high-quality marketing and insights work on time and within budget; rare disease experience strongly preferred.

By joining REGENXBIO, you will have the opportunity to be a part of a growing company, with an incredible team, who is passionate about developing novel AAV gene therapies for patients in need.

We offer a comprehensive and competitive benefit & compensation package which includes market-competitive salaries, an annual bonus program, education assistance, retirement plan with employer match, stock options at all levels, summer hours and more! The estimated compensation range for this role is $160,000 to $215,000 annually. The actual salary offered to the final candidate depends on a number of factors such as relevant work experience, skills, education, and years of experience.

In addition, professional development is important to us.  By joining our team, you’ll have the opportunity to be exposed to challenging projects and have access to development resources to help you grow personally and professionally.