Manager, Performance Marketing

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

Relay is entering an exciting new chapter, and we're hiring a Manager, Performance Marketing to help shape our next stage of scale. Performance Marketing is how most small businesses first find Relay. As Manager, Performance Marketing, you will take ownership of a high-performing paid engine deploying $2–3M monthly across search, social, publishers, CTV, and direct mail. You will help us scale and optimize our channel mix while maintaining tight control over unit economics and LTV:CAC and building a team of best-in-class modern performance marketers.

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  Lead and develop a team of performance marketers. Set clear ownership, run weekly 1:1s, and coach on both craft and judgment.

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  Own one or two channels or tests yourself, and be the escalation point when the team needs a call made on the channels already running.

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  Keep tabs on our overall channel mix and vendor partners, continually auditing for what stays, what changes, and what gets replaced.

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  Run the team's operating rhythm: prepare the weekly performance meeting, own the heartbeat metrics and the story behind them, and feed monthly budget planning.

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  Bring the bigger swings. Have a point of view on the channel tests most likely to move acquisition each quarter, including the ones outside today's playbook.

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  Be the performance voice in integrated campaigns, and build the feedback loops with analytics, Demand Gen, and the Creative team that turn performance data into better creative and better targeting.

We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.

If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.

Important Notice: Relay’s recruitment team only contacts candidates and corresponds from official corporate email addresses ending in @relayfi.com. We will never ask for sensitive personal data (such as bank account details, credit card numbers, or social security/insurance numbers) during the initial application or interview stages.

• You've owned paid media budgets of at least $200K a month, across a mix of brand and direct response spend.

• You've personally run at least two or three paid channels, not one channel for your whole career. Brand-forward channels like CTV, audio, out-of-home, or direct mail are a plus.

• You've grown other marketers, as a formal manager or through dotted-line reports and mentoring, and can name the people who got better because of you.

• You speak the numbers: LTV:CAC, attribution models from first-touch to multi-touch, and incrementality or geo testing.

• You have a track record of noticing an opportunity — a new channel, a new segment, a platform change — and going after it without being told, rather than waiting for direction.

• You've bought brand-forward media: CTV, audio, out-of-home or direct mail.

• You pull your own numbers in SQL or Metabase.

• You've managed publisher partners or agency relationships.

• You've worked across self-serve and sales-assisted funnels.