Senior Demand Generation Manager

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

You'll join Relay's Demand Generation team and own our upmarket and established SMB segment — one of the most important motions in our acquisition plan. The team's north star for this segment is total qualified leads (QLs), rolling up to sales-assisted pipeline and revenue contribution to the business.

Your mission: own the demand motion for the Upmarket SMB segment end to end, write the playbook rather than follow one, and champion the voice of upmarket and established SMBs within Relay.

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  We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.

  If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

  Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.

  Important Notice: Relay’s recruitment team only contacts candidates and corresponds from official corporate email addresses ending in @relayfi.com. We will never ask for sensitive personal data (such as bank account details, credit card numbers, or social security/insurance numbers) during the initial application or interview stages.

• 5+ years in demand generation in a B2B SaaS environment — you've owned programs and outcomes, not just contributed to them

• You're fluent across the full funnel: you know how to define quality, not just volume, and you've had the direct conversations with sales to shape that view over time

• You've gone deep on a specific segment or audience before, and your work shows it — your campaigns don't look like generic demand gen because they're not

• You've owned a revenue-tied number and can speak to how you forecast it, what moved it, and what you did when trajectory was off

• You're comfortable building from scratch and don't need an existing playbook or infrastructure to be effective

• You use data to shape strategy, not just report results — you ask questions of the funnel, not just read dashboards

• You're able to join us in our Toronto office (3 days a week.