Responsable du marketing, Québec/Marketing Lead-Quebec

Are you passionate about creating impactful marketing campaigns that drive growth and customer engagement?

Do you enjoy collaborating across teams, using data to inform decisions, and delivering innovative marketing strategies in a dynamic environment?

About our Team

LexisNexis Canada, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX (http://www.relx.com), a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case. The company employs over 2,000 technologists, data scientists, and experts to develop, test, and validate solutions in line with RELX Responsible AI Principles (https://stories.relx.com/responsible-ai-principles/index.html).

About the Role

The Marketing Lead, Quebec is responsible for driving marketing strategies in the Quebec market and supporting a broad range of marketing activities. This role partners closely with marketing leadership, market planners, product management, and sales teams to ensure marketing initiatives align with business goals, strengthen customer engagement, and contribute to lead generation and retention. You will play a key role in delivering data-driven campaigns, developing compelling messaging, and optimizing marketing performance across multiple channels.

Responsibilities

• Execute marketing strategies across media channels, primarily digital and social, to drive leads into the sales pipeline and improve conversion and ROI.
• Report regularly on marketing campaign performance through Salesforce.com and optimize dashboards for efficient and concise reporting.
• Leverage data and insights to inform decision-making and shape future campaigns and marketing strategies.
• Support A/B testing strategies and execution across marketing channels.
• Launch and position products and services through targeted marketing campaigns.
• Collaborate closely with sales, product, and marketing teams to develop cohesive strategies and campaigns.
• Develop value propositions, messaging, content, sales tools, and industry-specific marketing communications.
• Analyze performance data to continuously optimize marketing programs.

Requirements

• Fully bilingual in French and English.
• 4+ years of relevant marketing experience
• Marketing experience with demonstrated success in campaign execution and performance optimization.
• Digital marketing expertise across strategy, ideation, and execution within digital and social channels.
• Familiarity with marketing automation platforms such as Pardot and sales automation platforms such as Salesforce.com is an asset.
• Familiarity with market research, positioning, and branding strategies.
• Strong project management and communication skills.
• Ability to work effectively across multiple functions in a fast-paced environment.
• BA/BS in marketing or a related field.

Work in a Way That Works for You

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About the Business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

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