Field Marketing Manager

• Leads communication of program details and sales action plans.
• Ensures efficient allocation and spending of local budgets and monitors spending in the regional markets to ensure funding behind strategic priorities.
• Ensure alignment across Sales and Marketing on all below-the-line programs.
• Evaluates and measures success and shares best practices.
• Translate market trends and consumer insights to sustain a highly competitive product portfolio and compelling value proposition.
• Develop, maintain and update brand standards, style guides, brand assets (sales materials, presentations, websites, retail point of sale displays, signage and menu suggestions, brand photography, etc.), maintain relevant brand identities based on consumer demand and market needs

• Partners with regional sales team to lead collaborative planning sessions with distributor partners.
• Manage development and execution of the annual marketing plan for the brand across multiple channels
• Contribute to development and implementation of brand growth strategy and ensuring flawless execution of consumer brand initiatives
• Leads development of local programs in-line with brand guidelines.
• Leads POSM ordering process
• Leads strategic planning of local A&P budgets
• Oversees retrospection by working with sales to gain critical feedback and review results for all key program activities to help determine program effectiveness.

• Communicates brand visual merchandising standards
• Regularly reviews execution of visual merchandising standards through BDP and provides feedback to regional directors
• Manages local sampling agency partnerships and oversees field led activation execution.
• Nightlife and Mutlicultural experience a bonus

 

• Utilizes new and emerging technologies to help drive execution, compliance, and find new opportunities

Core Competencies

• Disciplined Project and Process Management
• Ability to discern brand standards and visual guidelines
• Effective and Structured Communication and Meeting Management Skills
• Strong Digital Organization Skills and Usage of New Technologies
• Innovative: Seeks improvements and efficiencies in all areas
• Ability to Empathize with Colleagues and Customers
• Ability to Filter Feedback to Drive Action and Improvement

Job Qualifications:

Minimum Qualifications:

• Bachelor’s degree in communications, marketing or related field
• 3-6 years’ experience in US trade marketing/ customer marketing
• Self-starter, comfortable with a high level of autonomy and the ability to anticipate opportunities and develop actionable solutions.
• Willingness to travel and work a flexible schedule, including evenings and weekend
• Proven track record of finding innovative commercial digital/technology solutions.
• US Beverage Alcohol industry experience, CPG, or related field/experience preferred.
• Detail-oriented with good financial acumen.
• Ability to be a strategic thought leader that provides strong data-based insights to all levels of the organization
• Ability to organize, prioritize, and work effectively in a constantly changing environment
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Excellent oral and written skills.
• Strong interpersonal skills and ability to build relationships with key stakeholders, 3rd party agencies and vendors.
• Must be at least 21 years of age
• Must have valid driver’s license               

An Equal Opportunity Employer:

Rémy Cointreau USA is an equal opportunity employer and strongly supports diversity in the workplace.  Qualified applicants are considered for positions without regard to age, sex, gender identity, gender expression, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship status, disability, marital status, veteran status, military status, domestic violence victim status, genetic information or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances.  The Company also provides reasonable accommodations to disabled individuals to assist in the hiring process and to qualified individuals with disabilities in the performance of essential job functions without imposing a hardship on the Company, as required by federal, state or local law. The Company also is committed to accommodating religious beliefs.