Digital Marketing & E-Commerce Manager

Develop and execute comprehensive digital marketing strategies across various platforms including social media (Facebook, Instagram, TikTok) search engines (SEO/SEM) and email marketing to drive brand awareness, customer engagement and sales for our gems and jewellery products. Manage and optimize all e-commerce operations, including website content updates, product listings, pricing strategies and online promotions to ensure a seamless and engaging customer journey. Plan, implement and analyze marketing campaigns, including content creation (visuals, videos, copywriting) and performance tracking, to achieve specific marketing objectives and ROI. Conduct market research to identify trends, competitor activities and customer preferences within the gems and jewellery industry, translating insights into actionable marketing strategies. Oversee brand management, ensuring consistent brand messaging and visual identity across all online and offline touchpoints, and developing strategies to enhance brand perception and loyalty. Collaborate with the sales team to align marketing efforts with sales goals, providing marketing support for new product launches and promotional activities. Monitor and report on key marketing metrics, providing regular performance analysis and recommendations for optimization to senior management. Requirements Possess a Diploma in Marketing, Business Administration or a related field. Minimum of 1-2 years of proven experience in Digital Marketing, specifically within the e-commerce or retails sector, preferably in gems/jewelleryDemonstrable expertise in managing and optimizing social media marketing campaigns across various platforms (e.g. Facebook, Instagram, TikTok) to drive brand engagement and sales. Strong understanding and practical experience in content marketing, including strategy development, creation and distribution of engaging content relevant to the jewellery industry. Proficiency in campaign management, from conceptualization and execution to performance analysis and reporting. Experience with market research to identify trends, customer preferences and competitive landscapes within the jewellery market. Proven ability to contribute to and execute brand management strategies, ensuring consistent brand messaging and image across all online channels. Fluency in both Bahasa Malaysia and English, with excellent written and verbal communication skills for effective communication with local and international audiences. Benefits EPF SOCSO Annual Leave Medical Leave Staff Appreciation & Rewards Salary Increment Performance Bonus Maternity Leave Free Laptop/Phone for Work Company Trip Compassionate Leave Casual Wear Company Activities