Social Media Specialist

RethinkFirst was founded in 2007 with a mission to provide scalable, evidence-based autism treatment training tools and caregiver supports to an underserved population. In 2010, Rethink launched its first solution, a suite of special needs and behavior management offerings, to support K-12 education. Over time, we expanded our offerings to support the entire behavioral health community by adding solutions in the employer (RethinkCare), provider (RethinkBH), and payor (RethinkFutures) industries, and to drive whole child wellness and success in education (RethinkEd). 

Today, we are proud to have almost 500 team members supporting more than 2,000 customers worldwide as we work together to strengthen our communities and help every individual reach their potential. 

RethinkFirst is transforming the behavioral health landscape by inspiring and empowering individuals with behavioral health challenges and those who support them. We continue to invest in data science, analytics, and technology that improve outcomes and enable value-based care. 

RethinkFirst is seeking a Social Media Specialist to execute organic social media programs across RethinkBH, RethinkCare, RethinkEd, and RethinkFirst. This role will translate company and business-unit priorities into clear, engaging content; manage day-to-day publishing and community activity; and use performance insights to strengthen future work. The ideal candidate is a strong writer and organized operator who understands how content should change by platform, audience, and business objective. 

• Manage the enterprise social media calendar across priority channels, coordinating content for multiple business lines, audiences, and campaign timelines. 

• Draft platform-appropriate copy, creative briefs, executive posts, and short-form content that make complex behavioral health, education, and workplace topics accessible and engaging. 

• Publish and schedule approved content, maintain accurate links and tagging, and complete final quality checks before posts go live. 

• Partner with Creative and Brand, Content, Demand Generation, Product Marketing, and business-unit leaders to gather inputs and convert broader campaign plans into effective organic social content. 

• Monitor comments, messages, mentions, and relevant conversations; respond or route issues promptly while following brand, privacy, and escalation guidelines. 

• Track channel and content performance, identify practical insights, and recommend adjustments to topics, formats, cadence, and distribution. 

• Stay current on platform changes, audience behavior, and emerging formats, testing new approaches when they support the brand and business goals. 

• Maintain organized content, approvals, and reporting records so stakeholders have clear visibility into upcoming and completed work. 

• Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent practical experience. 

• 2 to 4 years of experience supporting organic social media for a company, agency, or mission-driven organization. 

• Strong writing and editing skills, with work samples that demonstrate an ability to adapt voice and format for different audiences and channels. 

• Hands-on experience with major social platforms and a social scheduling or listening tool such as Sprout Social, Hootsuite, or a comparable platform. 

• Working knowledge of social analytics and the ability to turn results into clear recommendations. 

• Strong organization, attention to detail, and follow-through across multiple concurrent deadlines. 

• Ability to collaborate effectively with designers, content partners, subject-matter experts, and senior stakeholders in a remote environment. 

• Experience in healthcare, behavioral health, education technology, HR technology, or B2B software. 

• Experience developing short-form video concepts, repurposing long-form content, or supporting executive social media. 

• Familiarity with accessibility, privacy, and brand-review considerations for social content. 

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.  

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