Marketing Manager, Customer Execution

Reporting to the Sr. Director, Marketing, the Marketing Manager, Customer Execution, recommends and leads marketing activations and ecommerce performance across key retailers and Revlon-owned platforms. The role leads strategic development and the execution and optimization of plans across content, search, promotions, analytics, instore and online activations to drive awareness, consideration, and conversion. The Marketing Manager partners with Brand, Sales, external agencies, and retailers to lead campaigns and activations that drive measurable commercial outcomes.

• Partner with Brand and Sales teams in planning and executing customer‑specific marketing campaigns and assets for trade shows, trade/web ads, instore displays, and customer events, with a strong commitment to on time delivery, quality, and executional excellence.
• Manages one report, the Assistant Marketing Manager, aligning timelines, workflows, and priorities across multiple initiatives, partnering cross-functionally to track deliverables and ensure execution of tasks such as meeting recaps, follow-ups, and team sample orders.

• Developing KPIs aligned to campaign objectives and delivering post-campaign insights and recommendations to Marketing and Sales leadership.

• Oversee the team in the development of customer-specific instore promo displays, owning P&Ls and assortment planning to support commercial goals. Present promo strategies and performance updates to Sales team monthly for alignment.
• Coordinate cross‑functional teams and external partners to ensure on‑time production and delivery of all program elements.
• Evaluate and execute quality and performance, analyzing post‑event performance to optimize future activations.

• Contribute to and execute ecommerce strategy across key Canadian retailers to drive revenue, market share, and profitability across online channels. This includes Amazon, Walmart.ca, ShoppersDrugMart.ca, JeanCoutu.com, LondonDrugs.ca, Rexall.ca, and Revlon‑owned platforms.
• Identify and activate growth opportunities through search performance, assortment optimization, promotions, and content improvements. Partner directly with the national media agency as needed.

• Oversee creation, maintenance, and optimization of English and French product listings, brand pages, and trade assets.
• Execute content updates for new launches, relaunches, seasonal priorities, and key retail moments.

• Manage and optimize ecommerce platforms and portals, including Salsify, Amazon Seller Central, Supplier One, and retailer-specific tools.
• Act as a primary point of contact with internal IT teams, agencies, and external partners to resolve issues, escalate risks, and ensure platform and listing continuity.

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of experience in ecommerce, marketing, or online retailer experience.
• Strong understanding of SEO, retail search optimization, and digital merchandising.
• Hands-on experience with major marketplaces (Amazon, Walmart.ca, ShoppersDrugMart.ca).
• People management experience.
• Proven ability to translate data into actionable insights.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

• Experience with Excel, Power BI, Scintilla, and LDIA.
• Working knowledge of retail media platforms including Amazon Ads, WM Connect, Advanced LCL.
• French proficiency.

#LI-CH2 #LI-Hybrid

Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in Canada.

The base pay range for this position is C$95,000 - C$115,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the co-paid basic life insurance policy and short-term disability insurance. Other benefits offered to employees include but are not limited to the following: long-term disability, healthcare spending accounts, Employee and Family Assistance Program, Health & Fitness Reimbursement etc. Employees are also able to enroll in our Registered Retirement Savings Plan (RRSP) and Registered Pension Plan (RPP).

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.