Performance Marketing Lead

RiyadhFull-Timelead

Performance MarketingPerformance Marketing Lead

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Overview

Rewaa is on a mission to revolutionise retail! Our cutting-edge SaaS platform empowers retailers to move and grow faster. We provide innovative solutions for point-of-sale, inventory management,

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Performance MarketingPerformance Marketing Lead

Rewaa is on a mission to revolutionise retail! Our cutting-edge SaaS platform empowers retailers to move and grow faster. We provide innovative solutions for point-of-sale, inventory management, omnichannel integrations, tax and accounting, and reporting, all delivered on a single screen with our lightning-fast, robust hardware. With over 10,000+ customers and an ambitious trajectory toward global expansion, there's never been a better time to join Rewaa!

The Performance Marketing Lead will be responsible for managing, optimizing, and scaling paid advertising channels (Google Ads, Snapchat, Meta, LinkedIn, and others) to generate high-quality leads and drive SQL conversion. The role requires a data-driven marketer with hands-on expertise in campaign execution, performance analysis, and funnel optimization, ensuring that paid media contributes directly to the company’s growth objectives.

Developing and implementing a paid media strategy aligned with company objectives to drive qualified leads and SQLs.

Managing paid campaigns across Google Ads, Snapchat, Meta, LinkedIn, and emerging channels.

Executing and optimizing campaigns across the funnel to improve lead-to-SQL and SQL-to-customer conversion rates.

Designing and running A/B testing frameworks to optimize creatives, messaging, and targeting. Monitoring and analyzing performance (leads, SQLs, conversion rates, ROAS) and making data-driven decisions.

Collaborating with content, design, and product marketing teams to ensure creative alignment with performance goals.

Working closely with Sales to align paid campaigns with buyer personas and business segments that deliver higher conversions.

Benchmarking performance against industry standards and competitor campaigns.

Preparing reports and insights to communicate channel impact to leadership and recommend scaling or budget reallocation.

Bachelor’s degree in Marketing, Business Administration, or related field.

4–5 years of experience in paid media management, preferably in B2B SaaS or technology.

Proven track record of improving lead quality, SQL conversion rates, and ROI across multiple channels.

Hands-on experience in managing campaigns on Google Ads, Snapchat, LinkedIn, Meta. Strong knowledge of attribution modeling and multi-channel funnel analysis.

Analytical and data-driven mindset with proficiency in performance tools (Google Analytics, Metabase, or similar).

Strong project management skills with the ability to manage multiple campaigns simultaneously.

Excellent communication and collaboration skills.

Must be based in or willing to relocate to Riyadh, Saudi Arabia

Competitive monthly salary.

Health insurance for the employee and their spouse and children.

GOSI registration.

21 working days annual vacation.

Stock Option Plan.

Rewaa is a fast-growing company with great opportunities to develop.