Senior Manager, Social

United States·Los Angelessenior

OtherSocial

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Quick Summary

Key Responsibilities

strategy, calendar, and content, while partnering with our social video lead on TikTok and overall platform mix, and staying on the pulse of what's emerging.

Requirements Summary

127k-150k Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position.

Technical Tools

OtherSocial

About the Role

~1 min read

The Sr. Manager, Social will lead Ritual's organic social strategy, shaping how the brand shows up across Instagram, TikTok, and YouTube Shorts through best-in-class storytelling, platform-native content, and a clear strategic point of view.

This role is for a social strategist and natural storyteller who can build the calendar, write the briefs, and make the content. Ritual's social lives in two registers at once: entertaining and culturally fluent on one hand, deeply rooted in science on the other. Our social presence is one of Ritual's strongest brand assets and we’re not looking for a rebuild - we’re looking for someone to bring the strategic vision to take it further. You'll oversee the overarching channel strategy while directly owning Instagram, working in close partnership with our social video lead (who owns TikTok) and our editorial strategist. Because organic social touches everything at Ritual, you'll build relationships across creative, product, growth, scientific affairs, and regulatory to bring evidence-backed storytelling to life.

You are a hands-on creator with excellent taste and a passion for women's health: culturally fluent and energized by where social is headed next.

Responsibilities

~1 min read

→Lead Ritual's overarching organic social strategy across Instagram, TikTok, and YouTube Shorts including channel goals, content calendars, and sharp creative briefs that translate brand priorities into clear, platform-specific content.
→Own Instagram end to end: strategy, calendar, and content, while partnering with our social video lead on TikTok and overall platform mix, and staying on the pulse of what's emerging.
→Translate complex science into content people actually want to share, partnering with scientific affairs and running work through regulatory review
→Shape social's role in everything from product launches and integrated brand campaigns to evergreen content, original series, and founder content, collaborating with cross-functional teams from brief to launch.
→Build and manage content partnerships, identifying and sourcing creators, developing briefs, running giveaways, and owning contracts and deliverables end to end.
→Own social analytics and reporting, translating performance insights into strategic recommendations that shape content, cadence, and platform mix.
→Openness to experimenting with emerging tools and AI-enabled workflows to work smarter and keep Ritual's content ahead of the curve.

5+ years of experience in social media strategy or brand social, ideally in wellness, health, beauty, or a comparable consumer category.
Proven experience developing multi-platform social strategies, content calendars, and creative briefs.
Experience building and managing content partnerships, including creator sourcing, briefs, giveaways, and contract management.
Experience working cross-functionally in a fast-paced environment; familiarity with regulated categories (supplements, health, beauty, food) a plus.
Exceptional writing skills with strong editorial judgment.
Demonstrated static content creation skills; video shooting/editing ability is a plus.
Experience with social analytics, reporting, and performance-driven iteration.

We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways.

What We Offer

~1 min read

✓Pay Range: 127k-150k

✓Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.