Director, Integrated Marketing

Own the integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships, brand moments, and other high-priority launches.

Translate campaign objectives, audience insights, product claims, and an aligned creative concept into a clear integrated marketing strategy across paid, owned, and earned channels.

Identify opportunities to maximize a creative concept across channels, ensuring we're not simply adapting the same idea everywhere but taking advantage of what each channel can uniquely contribute.

Build the campaign architecture: define the role of each channel, key moments, sequencing, dependencies, and how the pieces work together to create greater impact.

Maintain a holistic view of the consumer experience and ensure campaigns feel cohesive wherever consumers encounter Ro.

Serve as the single accountable marketing lead for assigned integrated campaigns, bringing together teams across Brand, Product Marketing, Growth,Communications, and other functions.

Partner with Product Marketing to understand the consumer insight, value proposition, and product claims we can credibly bring to market.

Partner closely with Brand as they develop the creative concept, helping pressure-test how ideas can extend across channels and identifying opportunities to maximize the concept once aligned.

Partner with channel owners to determine how the campaign should come to life within their channels, bringing their expertise into the integrated strategy rather than prescribing channel execution.

Create clarity across complex initiatives by establishing priorities, roles, decision points, dependencies, timelines, and operating rhythms.

Anticipate risks and resolve cross-functional blockers before they compromise the quality or timing of a launch.

Develop a repeatable approach to integrated campaign planning that enables teams to move quickly without sacrificing strategic rigor or executional excellence.

Push teams to think beyond individual channel deliverables and identify opportunities for ideas to build on one another across the entire campaign.

Bring a strong point of view on what makes integrated consumer marketing effective and help evolve how Ro shows up during our biggest marketing moments.

Create strong feedback loops after launches, partnering with channel teams to understand performance and translating those learnings into better future campaigns.

Personally drive the work required to move campaigns from strategy through execution rather than relying on a large team to do it for you.

Move fluidly between strategic thinking and executional detail—from determining how a campaign should show up across the consumer journey to resolving an issue that could put a launch at risk.

Lead through influence, building trust and alignment across teams with different priorities and areas of expertise.

Operate comfortably in ambiguity and bring structure and momentum to complex, fast-moving initiatives.