Paid Media Expert

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Global Digital Hub has been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

The Paid Media Expert is responsible for supporting and partnering with our Business Partners to execute the paid media strategy by delivering a full suite of objectives across the Roche online presence. This role acts as a primary operational bridge, managing end-to-end campaign coordination and directing external agency partners to ensure flawless workflow execution, strict adherence to timelines, and optimal performance. Beyond day-to-day coordination, the role brings deep expertise in all aspects of paid campaign management across diverse channels and platforms.

The Opportunity:

• Drive and execute high-impact, multi-channel paid media strategies across Roche’s global digital presence.

• Act as a trusted strategic consultant to global business partners and social leads, identifying unmet marketing needs, recommending targeted campaign tactics, and optimizing content and landing pages.

• Lead end-to-end budget management and performance tracking across enterprise platforms, establishing key KPIs, measuring campaign effectiveness, and continually optimizing bid prices, keyword strategies, ad copy, and cost-per-conversion metrics.

• Establish process governance principles within the Global Digital Hub as a center of excellence, ensuring streamlined cross-functional workflows between global, regional, and local affiliate teams.

• Build internal capabilities by providing in-depth specialist knowledge, coaching colleagues to develop their digital expertise, and managing relationships with key agency partners and senior stakeholders.

Who you are:

• You are a seasoned digital marketing professional with a relevant BSc or MSc degree, bringing 5 - 7 years of specialized experience in paid campaign management delivering multi-faceted, global channel strategies.

• You are a platform expert with hands-on technical experience publishing, optimizing, and managing large-scale campaigns across Google Ads, Facebook Business Manager, LinkedIn Ads and Google Analytics.

• You are a strategic, consultative thinker with a continuous improvement mindset who excels at interpreting complex data analytics to extract trends, refine targeting strategies, and make data-driven decisions.

• You are an exceptional communicator fluent in English who possesses strong interpersonal skills, with a proven track record of managing cross-border stakeholder relationships, guiding agency partners, and engaging effectively with senior leadership.

• You are an energetic, detail-oriented, and adaptable project manager who thrives in a fast-paced global environment, efficiently managing tight deadlines, complex operational tasks, and shifting digital trends.

In exchange we provide you with:

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.