Strategic Marketing Manager

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

Division : Customer Integrated Solutions

Work location: Seoul, South Korea

Key Responsibility

1) Strategic planning & Clinical Excellence
- Create and implement the integrated local marketing strategy and annual plans, ensuring full alignment with global
- Connect local business priorities with regional and global marketing strategies, ensuring that RDK delivers comprehensive, patient-centered, and data-driven diagnostic workflows

2) Data Strategy & Market Insights
- Partner with global insight business partners (BPs) to drive the local strategy
- Translate global market intelligence into actionable local tactics to identify emerging trends and threats.

3) Cross-CA Commercial Synergy Management
- Drive active engagement with the Customer Area(CA) marketing to streamline prioritization, launch planning, and coordinated customer-facing activities.
- Serve as a key interface to Customer Area(CA) marketings to ensure tactical alignment and operational synergy.

4) Develop Lab 2.0 solutions
- Develop Lab 2.0 solutions to shift the laboratory’s value proposition from delivering analytical results to generating high-value insights.

- Develop and manage relationships with KOLs to build advocacy for Lab 2.0.

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.