Sr. Marketing Strategist, Central

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

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• Bachelor's degree in Communications, Marketing, Business Administration or related field that includes some writing experience and 5 years of relevant and progressive experience required
• 7 years of relevant experience preferred
• Master's degree preferred
• Or equivalent combination of education and experience

• Knowledge of HIPAA privacy rules and HIPAA consent authorization process required
• Demonstrated proficiency in writing, editing, and shaping content for external audiences across web, newsletters, social media, paid campaigns, presentations, and other channels required
• Strong interpersonal, written and verbal communication skills required
• Ability to provide context and/or reshape material as needed required
• Experience developing and implementing integrated marketing plans that support business goals, brand strategy, reputation, engagement, growth, and measurable outcomes with proven results strongly preferred.
• Strong organization and project management skills, with the ability to manage multiple campaigns, projects, deadlines, stakeholders, vendors, and competing priorities with minimal supervision strongly preferred.
• Ability to work independently and within a collaborative team strongly preferred.
• Experience with data analysis and metrics, including campaign data, media outcomes, digital analytics, audience response, stakeholder feedback, and dashboard reporting preferred.
• Experience with graphic design preferred.
• Ability to manage administrative projects, make sound decisions, and support design and implementation of new programs strongly preferred.
• Ability to translate strategic plan concepts to creative and content direction to yield effective and engaging tactical solutions preferred.
• Experience with paid media, campaign budgets, marketing technology, content management systems, email/newsletter tools, social media platforms, digital analytics tools, PowerPoint, or related communications technology preferred.
• Strong interpersonal, consultation, presentation, and relationship-building skills; comfortable working with leaders, faculty, clinicians, staff, agencies, vendors, and cross-functional teams preferred.

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.