Content & Product Marketing Specialist

🚀 We’re hiring a Content & Product Marketing Specialist in Buenos Aires

At Rocket Lab (part of the MiQ group), we help apps grow through performance technology across Latin America and beyond. We’re now looking for someone to join our Marketing team to own how our products are explained, positioned and brought to market, and to set the direction for our content across channels. We want someone who already uses AI in their day-to-day work to automate as much as possible.

• → Work with our Product Marketing Director to turn product capabilities into clear positioning, messaging and value propositions for advertisers, agencies, sales teams and partners.
• →Lead go-to-market plans for new products and features (like CTV performance), from messaging and launch content to Sales and Customer Success enablement.
• → Build product marketing materials: one-pagers, pitch narratives, case studies, battle cards and product pages.
• →Define the content strategy and editorial calendar for LinkedIn, Instagram, our website, newsletters and other owned channels, including thought leadership content for our executives.
• →Lead and coach a Content Marketing Analyst.
• →Own our SEO/GEO strategy, track performance and share insights with leadership.
• →Collaborate with teams in Latin America, North America and Europe on global and regional projects.

• 4+ years of experience in content marketing, product marketing or both, ideally in B2B tech, adtech, martech or mobile.
• Proven experience taking products to market: positioning, messaging and launch planning
•  Experience leading or coordinating other people’s work.
• Strong writing and storytelling skills, with the ability to explain technical products in simple terms.
• Hands-on knowledge of SEO/GEO and content analytics tools.
  Daily use of AI tools (Claude, ChatGPT) and experience building agents, custom assistants or automated workflows for content production, benchmarks or reporting.
• Advanced English and Spanish, written and spoken.

• Knowledge of the mobile app growth ecosystem (UA, programmatic, CTV, Apple Search Ads, MMPs).
•  Portuguese.
•  Experience with HubSpot and with no-code or scripting tools (n8n, Zapier, Make, Apps Script), or connecting AI tools to data sources through APIs or MCP.