Sr. Affiliate Marketing Manager (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

We are seeking a Sr. Affiliate Marketing Manager to own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey, to achieve Rula’s patient acquisition objectives through data-driven management and scale. This is a critical channel for Rula’s patient marketing team. You’ll have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants. This person will be responsible for exceeding targets by recruiting and growing high-quality publishers, optimizing partner performance, and safeguarding channel integrity through disciplined compliance and fraud/quality auditing. You will be an excellent communicator & storyteller, and unafraid to “make it happen” in close collaboration with internal and external stakeholders. You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success. You should be comfortable communicating with leadership including the executive team. And you have the drive to win!

• 8+ years of related professional experience directly executing and managing affiliate marketing programs

• Affiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers

• Experience directly managing large budgets / partner spend, i.e. $1M+ per month

• Experience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes

• Experience with affiliate tracking, attribution, and fraud / compliance auditing

• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes

• Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Hands-on experience with Impact

• Experience leading a team, VAs, or one or more specialists

• Experience managing marketplace / directory partners (e.g., Psychology Today, ZocDoc) and/or a retail partner like Amazon

• Track record of building / leveraging AI agents to automate affiliate operations

• Proficiency with Looker or equivalent data visualization tools

• Proficiency with first-party data integration tools like Freshpaint, Segment, etc.