SalesRabbit

As Director of Growth Marketing, you own the acquisition and conversion strategy that connects marketing investment to qualified pipeline, customer acquisition, and revenue across the SalesRabbit portfolio. You translate company go-to-market priorities into an integrated growth plan and lead the people, programs, investment, and partners responsible for delivering it. You are accountable for setting priorities, allocating investment, improving performance, and explaining the commercial results.

PPC and SEM generate most of our lead flow today. You will strengthen that foundation while developing acquisition opportunities across existing products and the launch of RoofRabbit. Your scope includes paid acquisition, integrated campaigns, prospect lifecycle, conversion optimization, account-based marketing, and events. You connect these programs to the buying journey, improving how prospects discover our products, evaluate their value, become qualified opportunities, and convert into customers.

You partner closely with Product Marketing, which owns buyer segmentation, positioning, product launch strategy, sales enablement and training, competitive intelligence, and customer adoption and expansion strategy. You translate that foundation into campaigns, offers, and conversion experiences that reach the right buyers and move them toward revenue. You coordinate with Brand and Content on creative and organic demand, and with Product on activation, self-service conversion, and sales-assisted product-led growth. You establish clear responsibilities across these teams so shared goals produce coordinated execution.

This is a highly hands-on leadership role. You will personally lead critical Growth Marketing work while building the team, operating rhythms, and capabilities required to scale. You must be able to move from an investment decision to the underlying campaign, funnel, or customer data, identify what is limiting performance, and direct the changes needed to improve it. You will develop internal talent and manage specialist agencies with the same expectations for quality, accountability, and business impact.

You use AI and automation as a core part of how the function operates, accelerating research, segmentation, campaign development, personalization, experimentation, and analysis while maintaining accuracy and sound judgment. Your success is measured by qualified pipeline, bookings, acquisition efficiency, funnel conversion, and your ability to consistently turn insight into better commercial results.

• →Marketing-sourced qualified pipeline and bookings.
• →Cost per qualified opportunity.
• →Cost per activated account for applicable product-led journeys.
• →Conversion by product, channel, and buying motion.
• →Acquisition cost and payback, measured with Finance.
• →Target-account opportunity creation and event program efficiency.

Activation and self-service paid conversion are shared outcomes with Product. Sourced and influenced pipeline are reported separately, and numerical targets are established from the operating baseline and growth plan.

You take accountability for business outcomes and communicate directly when performance is off plan. You investigate the cause before increasing spend, identify the most important constraint to growth, make decisions with incomplete information, and change course when the evidence warrants it.

You combine analytical depth with strong customer and creative judgment. You can evaluate the audience, offer, message, channel, conversion experience, and downstream commercial performance together rather than optimizing each in isolation.

You are comfortable protecting an established acquisition engine while testing new products, audiences, and buying motions with clear hypotheses and disciplined investment. You understand both sales-assisted and self-service journeys and know how to partner with Product on activation without treating product-led growth as simply another acquisition campaign.

You can establish strategy and personally inspect the work. You develop people, use outside expertise effectively, and maintain clear ownership across functions. You understand that content and creative are essential to growth and can direct their use in campaigns while respecting Brand and Content’s ownership of editorial, organic acquisition, and brand expression.

You use AI and automation to improve research, segmentation, analysis, experimentation, personalization, and execution, with appropriate checks on accuracy and quality.

You bring urgency without creating unnecessary activity. You communicate clearly about what is working, what is underperforming, what will change, and where a decision is needed. You take accountability for results, give credit generously, and are willing to acknowledge when an assumption or decision was wrong.

At Sales Rabbit, we hire for operating cadence and mindset. The people who do best here share a few things in common:

• Active Curiosity - You seek root causes before proposing solutions and stay ahead of industry trends and tools.
• Grit & Scrappiness - You roll up your sleeves on hard, ambiguous, unglamorous work. You build from scratch and clean up inherited debt.
• Extreme Ownership - You take accountability for outcomes, proactively communicate blockers, and deliver with minimal oversight.
• Bias Toward Impact - You measure success by business outcome, not effort. You course-correct fast and without ego.
• Team-First Collaboration - You listen to understand, give credit generously, and push back when something is wrong - to protect the outcome, not win the argument.