Social Media and Digital Communications Manager

• Develop a timely, creative, relevant, and mission-aligned social media plan

• Develop, schedule, and post content across all social channels (Instagram, Facebook, X/Twitter, LinkedIn, YouTube, as appropriate).

• Monitor trends, propose creative ideas, and shape new storytelling formats.

• Track engagement, audience growth, and content performance across platforms; use data to strengthen storytelling and refine digital strategy, and generate monthly reports with recommended improvements.

• Partner with the media team to catalog photo and video assets, produce high-quality posts (reels, short- and long-form videos, interviews, montages, stories, captions, graphics) and rapid-response pieces.

• Provide on-the-ground coverage and capture moments across student activities, classrooms, and community programs for timely, high-impact posts.

• Oversee quick-turn recaps for social media, newsletters, and the website.

• Implement a strategic, thoughtful social media calendar that aligns with school values and both evergreen and news-related opportunities
  
  

• Post news blogs, photo galleries, program highlights, and fresh content to keep the website current and dynamic.

• Refresh images, blurbs, and pages as needed to reflect ongoing school life.

• Cross-post and coordinate updates with social media and email communications to maintain consistency across all digital platforms.
  
  

• Draft and format emails, event reminders, and digital graphics as needed.

Create headers, visuals, and embedded media to elevate schoolwide emails.