1mo ago

Creative Lead

UA·KyivRemotelead

OtherCreative Lead

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Quick Summary

Key Responsibilities

Generate and test creative hypotheses for paid channels (Meta Ads, TikTok Ads, Google Ads, etc.) Develop static and video creatives, UGC formats,

Requirements Summary

4–5+ years of experience as a creative or performance markete 2+ years of experience in a Creative Lead role Understanding of user acquisition unit economics (CPI, CAC, LTV,

Technical Tools

OtherCreative Lead

Responsibilities

~2 min read

→Generate and test creative hypotheses for paid channels (Meta Ads, TikTok Ads, Google Ads, etc.)
→Develop static and video creatives, UGC formats, and product demos tailored to different audience segments
→Craft offers and USPs around the product's core advantages: speed (lessons in minutes, not hours), hands-on practice on real projects, monetizable outcomes
→Analyze creative performance metrics (CTR, CPI/CAC, hook rate, trial/subscription conversion) in collaboration with performance marketers
→Run A/B tests on creatives, draw conclusions, and iterate
→Monitor trends in performance creatives for EdTech/AI products and track competitors in the niche
→Collaborate with the design team, copywriters, and media buyers.

Requirements:
→4–5+ years of experience as a creative or performance markete
→2+ years of experience in a Creative Lead role
→Understanding of user acquisition unit economics (CPI, CAC, LTV, ROAS)
→Hands-on experience creating creatives for Meta/TikTok/Google Ads (strong creative intuition + real examples to show)
→Ability to work with data: draw conclusions from metrics, not just make things look good
→Basic skills in Figma/Canva or the ability to brief designers effectively
→English at Intermediate level or above (we work with international markets).

Nice to Have
→Experience in EdTech / AI products / mobile subscription apps
→Experience creating demo content that shows the product in action (screen recordings, UGC reviews)
→Experience working with performance teams on products with high-frequency usage cycles (daily use, gamification, streaks).