Copywriter

The Copywriter will report to a Marketing Manager and will be responsible for producing engaging, accurate product and company marketing content in the ADI voice online and in print. This position requires a high attention to detail, strong Voice of Customer, and experience with presenting original ideas to leadership that align with business objectives. The copywriter will be a creative, sharp, dedicated, and ambitious individual who wants to make a high impact.

JOB DUTIES:

• Interpret business needs and develop messaging concepts that meet them
• Brainstorm, develop, and conceptualize new innovative ideas to contribute toward departmental initiatives while maintaining corporate branding in all materials
• Write copy for product launches and campaigns, including product descriptions, product features and benefits, landing pages, web banners, emails, and social posts
• Write copy for marketing collateral, including brochures, postcards, direct mail pieces, print and digital ads, posters, and other marketing support materials
• Edit and proofread marketing and company content
• Learn and understand our company’s products, services, and branding in order to be able to create dynamic marketing pieces
• Learn and understand our current customers and what it takes to market to them effectively
• Communicate with stakeholders on project status and milestones
• Research and comprehend current and developing marketing and communication trends
• Present marketing strategy and completed work to internal team members
• Understand the customer journey, brand messaging, marketing best practices, and brand standards

YOU MUST HAVE:

• 2+ years of agency or in-house copywriting experience
• Excellent writing, editing, and proofreading skills
• Experience with social media marketing and writing, email marketing, digital advertising, print collateral and event marketing.
• Creativity, adaptability, and the ability to work collaboratively with the creative team and other internal stakeholders
• Ability to simplify complex products or services into clear, customer focused messaging
• Proficient in Microsoft Office products
• A portfolio of previous work demonstrating a range of marketing and campaign writing

WE VALUE:

• Prior writing experience in security, audio/visual, fire/safety, data communications or similar technical field
• Experience using project management software and email marketing platforms
• Knowledge of basic UI/UX best-practices
• Familiarity with SEO, content marketing, and marketing automation platforms
• Experience using Adobe Creative Suite and Workfront

#LI-HYBRID
#LI-MH2