Digital Analytics & Insights Manager

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• Analyze website performance and customer behavior to identify opportunities that increase traffic, engagement, and lead generation.
• Deliver actionable insights that inform business strategy, website UX decisions, marketing investments and customer acquisition efforts.
• Lead recurring business reviews that highlight key trends, drivers of performance, and recommended actions.
• Conduct ad hoc analyses to support executive decision-making and strategic initiatives.

• Own the digital website measurement strategy using Google Analytics 4 (GA4) and ongoing optimizations.
• Develop executive dashboards and KPI reporting that provide meaningful business insights.
• Ensure data accuracy, governance, and consistent measurement across all digital initiatives.
• Continuously improve reporting processes to increase efficiency, consistency, and usability.

• Measure and analyze the performance of digital marketing channels, including Organic Search (SEO), Paid Search, Google Business Profile, Email, Social Media, Referral, Direct, and emerging AI-driven traffic sources.
• Develop channel-level insights that evaluate traffic quality, customer engagement, lead generation, conversion rates, and return on marketing investment.
• Partner with Digital Marketing teams to identify opportunities to improve acquisition strategies, optimize marketing spend, and maximize lead generation across channels.
• Evaluate attribution models and customer journeys to understand how channels work together to influence conversion.
• Identify emerging trends, shifts in channel performance, and competitive changes, providing proactive recommendations that improve overall marketing effectiveness.

• Analyze customer journeys to identify friction points, abandonment, and barriers to conversion.
• Recommend improvements to website navigation, content, forms, scheduling experiences, and conversion funnels that improve usability and increase qualified leads.

• Partner with SEO to monitor trends affecting Google Search and emerging AI-powered search experiences.
• Identify technical issues, indexing challenges, content gaps, and changes in customer search behavior that may impact website visibility and traffic.

• Own the digital analytics backlog
• Partner with Product, UX, Engineering, Paid Media, and SEO teams to measure experiments, evaluate new initiatives, and prioritize improvements based on data and expected business impact.
• Foster a culture of continuous testing, learning, and optimization across the digital organization.
• Continuously evaluate emerging measurement capabilities and recommend improvements.
• This is not intended to be an all-inclusive list of the essential functions or duties related to this job

• Bachelor's degree in Analytics, Marketing, Business, Statistics, Computer Science, or a related field.

• 5+ years of experience in digital analytics, web analytics, or marketing analytics.
• Experience building executive dashboards using Power BI, Looker Studio, Tableau, or similar visualization tools.
• Experience working with large, enterprise websites and translating complex data into strategic business recommendations.

• Advanced expertise with Google Analytics 4 (GA4) and Google Tag Manager.
• Strong understanding of customer journey analysis, conversion optimization, SEO measurement, and digital marketing analytics.
• Excellent communication, storytelling, and presentation skills.

• Work indoors during all seasons and weather conditions
• Comply with Corporate dress code policy

• Sitting continuously for many hours per day, up to 6 hours per day
• Climbing stairs to access buildings frequently

• Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

• Working beyond “standard” hours as the need arises