Director, Brand Marketing & Programming

The Director, Brand Marketing & Programming reports to the SVP, Marketing and leads brand marketing and programming strategy & execution for the SEG-managed business in the Seaport neighborhood in Lower Manhattan — building strategy and directly owning tactical planning, execution and reporting for neighborhood-wide initiatives.

• →Drive awareness, visitation and top-line revenue for owned & tenant businesses through a mix of always-on and initiative-specific messaging and programming — spanning earned media/PR, paid & digital marketing, community & tenant partnerships, neighborhood-wide events/campaigns and social media, including influencer partnerships.

• →Own agency relationships with the PR, Paid Media and Influencer Agencies of Record — guiding strategy and holding internal and external partners accountable for strong execution and continuous visibility.

• →Act as community development manager for the Seaport, building initiatives with local residential and commercial buildings, tourism stakeholders and community partners to drive neighborhood loyalty, awareness and revenue.

• →Plan and execute neighborhood-wide programming with strategic partners, community stakeholders and owned businesses, defining and achieving break-even programming objectives.

• →Build content and messaging strategies positioning the Seaport as a must-visit destination, supporting owned businesses, tenants, partners and initiatives to drive awareness, intent and conversion.

• →Oversee owned social media channels (resources, strategy and messaging) and establish influencer partnership strategies across owned businesses with external agencies.

• →Own budget accountability, including tracking marketing spend, maintaining the marketing invoice tracker, sharing monthly accruals on time, and reviewing monthly P&Ls with accounting and business stakeholders.

• →Contribute to weekly, monthly, quarterly and annual reporting — including bi-weekly marketing department updates, monthly press recaps, quarterly campaign performance analysis and annual marketing performance.

• →Contribute to, and own a piece of, annual marketing strategy and budget planning, tying owned pieces of those strategies and budgets to business performance goals.

• Experience with digital marketing, communications, events and/or community management preferred

• 8+ years of relevant experience in marketing & communications

• Bachelor's degree preferred

• Experience leading a team and cross-functional collaboration strongly preferred

• Strong leadership and strategic insight, proactive communication, problem solving, strong project management, prioritization and collaboration skills, and the ability to constantly evolve as a team player

• Experience working with several unique disciplines and stakeholders (internal & external) including social media, paid & earned media, digital marketing, event production, strategic partnerships, community engagement, legal, accounting and IT

• In-depth knowledge of best practices, new technologies and analytics/reporting to show KPIs driven by marketing initiatives

• Strong critical thinking, with the ability to build tactical plans that execute against business objectives

• Excellent organization and project management skills, able to juggle multiple deadlines at once

• Proactive and flexible to meet the needs of a fast-paced environment

• Expert in prioritization and agile working methodologies

• Flexibility to work non-standard hours for events — including mornings, evenings and some weekends — as dictated by business needs.

To us, your career is more than a job—its a journey. Whether you’re just starting your career or looking to take the next step, you’ll have access to diverse experiences within restaurants, entertainment, sports, retail, and hospitality to gain exposure across different industries and roles. Our goal is to promote from within, offering mentorship, collaboration, resources and clear paths to advancement as you build valuable skills. In our culture, growth isn’t just encouraged—it’s expected, and we’re here to support you every step of the way.

Please note that The Seaport Corporation does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, SEG will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, Seaport explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Seaport Corporation.

This job description is not meant to be an “all-inclusive” list of the duties and responsibilities of this job.  Other related duties and responsibilities may be assigned.  The Seaport Corporation reserves the right to change or modify job duties as necessary based on business necessity.