VP, Communications

Hybrid, New York, New York  

Enterprise Communications Strategy 

• Develop and execute a comprehensive communications strategy aligned with company growth goals and multi-state expansion. 

• Establish a scalable communications infrastructure that supports increasing demand for agent- and listing-level PR nationwide. 

• Ensure brand consistency and narrative cohesion across all states and business lines. 

• Serve as a senior advisor to executive leadership on messaging, positioning, and reputational risk. 

• Own the annual communications narrative and serve as the architect of what the brand's story looks like over the next 3–5 years. 
• Own and manage the communications P&L, budget, and vendor expenses — making strategic decisions about where resources are allocated and what is worth investing in. 

Agent, Listing & State-Level PR Infrastructure 

• Design and implement a structured, repeatable PR process to support agents, major listings, and state-level initiatives across all markets. 

• Build a national framework for agent and listing publicity that can scale as the company expands into new states. 

• Create standardized intake, evaluation, pitching, and amplification systems to manage growing PR demand efficiently. 

• Establish clear criteria and workflows to prioritize opportunities and allocate PR resources effectively. 

• Develop toolkits, templates, and training programs that empower Local Leaders and Brokers of Record to execute PR strategies within their markets. 

• Ensure agents understand how to leverage PR opportunities in alignment with brand standards. 

Public Relations & Media Strategy 

• Lead national and state-level PR strategy, securing high-impact media placements that elevate both the brand and individual agents/listings. 

• Build and maintain relationships with media outlets, journalists, and industry influencers across key markets nationwide. 

• Create a coordinated approach that connects corporate-level storytelling with local market narratives. 

• Establish measurable benchmarks for PR performance at the agent, listing, and state levels. 

• Develop and execute marketing strategy that extends brand reach beyond traditional media, identifying the right voices and platforms for each market. 

• Cultivate relationships with reporters, editors, and publications in each new market the company enters — not just national outlets, but the local and regional press that matters to agents and buyers on the ground. 

Field Enablement & Market Amplification 

• Partner closely with Local Leaders and Brokers of Record to identify compelling agent stories, marquee listings, and market trends. 

• Implement systems that allow successful PR campaigns in one state to be replicated across other markets. 

• Provide structured guidance for agent milestones, notable transactions, awards, and community impact initiatives. 

• Ensure that as the brokerage footprint grows, PR support scales without sacrificing quality or brand integrity. 

Internal Communications 

• Design and lead a structured internal communications framework that connects corporate strategy to field execution. 

• Create clear, inspiring communications that align employees, agents, and leadership across multiple states. 

• Develop messaging playbooks and leadership talking points to ensure consistency across markets. 

• Lead crisis communication planning and execution for internal audiences. 

• Serve as the right hand to executive leadership — deeply embedded in what the company is doing, how it's performing, and how that story is told to internal audiences across all markets. 

Brand & Reputation Management 

• Monitor public perception and proactively manage brand reputation across all operating states. 

• Lead crisis communications planning and response for external audiences at both the corporate and local levels. 

• Ensure compliance with regulatory and state-level real estate communication standards where applicable. 

Team Leadership & Infrastructure 

• Build and lead a high-performing communications team structured to support multi-state growth. 

• Implement data-driven measurement of PR impact, agent visibility, and internal engagement effectiveness. 

• Manage agency partnerships as needed. 

• Continuously refine workflows and infrastructure to support a rapidly expanding national footprint. 

• *The company reserves the right to add or change duties at any time. 

Qualifications 

• 10+ years of progressive experience in communications, public relations, or corporate affairs. 

• Experience leading communications across multiple markets or regions. 

• Strong understanding of media relations, crisis communications, and executive messaging. 

• Experience supporting field-based leaders or franchise/affiliate networks is strongly preferred. 

• Real estate or highly regulated industry experience is a plus. 

• Exceptional executive presence, judgment, and relationship-building skills. 

• Proven ability to build infrastructure in high-growth environments. 

• Demonstrated ability to own a communications budget and make disciplined resource allocation decisions in a high-growth environment. 

Skills 

• Strategic Vision with Operational Execution 

• Influential Leadership & Executive Advisory Skills 

• Cross-Functional Collaboration 

• Brand Stewardship 

• Crisis Agility 

• Scalable Systems Thinking 

• Storytelling Excellence