Principal Product Designer

United StatesRemoteFull-timelead

DesignProduct Designer

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Quick Summary

Requirements Summary

Define the end-to-end traveller journey, tying design decisions directly to business outcomes and product vision. Influence at the Table: Partner cross-functionally with Product, Engineering,

Technical Tools

DesignProduct Designer

Requirements

~1 min read

Responsibilities

~1 min read

Own the UX Strategy: Define the end-to-end traveller journey, tying design decisions directly to business outcomes and product vision.
Influence at the Table: Partner cross-functionally with Product, Engineering, and Data to drive high-impact decisions in ambiguous space.

Build End-to-End: Lead discovery through delivery to ship world-class UI, UX, and CX across web and mobile.
Scale the System: Define and govern reusable components, design systems, and accessibility standards to maintain quality at scale.
Guard Execution: Collaborate with engineering to bridge design intent and implementation, maintaining an uncompromised quality bar.

Design Intelligent Workflows: Build intuitive AI-augmented experiences—including agentic flows, conversational interfaces, and personalization.
Drive Trust & Legibility: Make complex AI interactions feel natural, transparent, and effortlessly intuitive for users.
Supercharge Productivity: Leverage modern AI tools to accelerate your own workflow from rapid prototyping to pattern generation.

Operate with Autonomy: Take full accountability for the traveller experience with high trust and minimal oversight.
Elevate the Team: Raise the collective craft through constructive critique, capability building, and mentorship as the team grows.

Strategic and systems-level. Proven ability to shape product direction, influence roadmap decisions, and align multi-disciplinary stakeholders around a coherent customer vision.

End-to-end craft. A strong portfolio of complex digital products shipped end to end across UX, UI, and CX, with deep design-systems experience.
AI-native instincts. Track record designing AI-powered or data-driven products (conversational interfaces, personalisation, recommendation systems, or agentic experiences) with a feel for making intelligent systems transparent and trustworthy.
Expert tooling. Fluency in Figma and the modern toolchain, UX research, interaction design, information architecture, and accessibility (WCAG), with comfort using data to validate decisions.
AI-forward practice. You actively build AI tools into your own workflow and collaborate closely with engineers to hold design integrity through delivery.

What We Offer

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At Serko, we aim to create a place where people can come and do their best work. This means you’ll be operating in an environment with great tools and support to enable you to perform at the highest level of your abilities, producing high-quality and delivering innovative and efficient results. Our people are fully engaged, continuously improving, and encouraged to make an impact.

Some of the benefits of working at Serko are:

✓A competitive base pay

✓Medical Benefits

✓Discretionary incentive plan based on individual and company performance

✓Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways

✓Flexible work policy

✓The pay range is between $200,000 - $260,000 USD as a base salary offering annually along with a short term incentive bonus scheme driven by performance.