Manager / Senior Manager, Marketing & Audience Development

Nac - Gacsenior

Other

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Quick Summary

Overview

[What the role is]Drive NAC's brand positioning and audience engagement through integrated marketing campaigns, digital performance optimisation, strategic NAC corp social media management,

Technical Tools

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Drive NAC's brand positioning and audience engagement through integrated marketing campaigns, digital performance optimisation, strategic NAC corp social media management, and NAC corp website management. The Manager leads marketing initiatives that connect NAC with both industry partners and audiences, delivering measurable results in support of NAC's strategic objectives.

Responsibilities

~1 min read

Lead the planning and implementation of NAC's consumer-facing integrated marketing campaigns, incorporating audience development strategies and frameworks to ensure NAC's audience insights are embedded throughout the planning and programming process
Collaborate across creative, media, and social agencies to ensure campaign execution is aligned with business objectives and audience growth targets
Champion audience-centricity across all campaign touchpoints, applying Audience Development Playbook insights and strategies to drive awareness, attendance, and participation among public audiences across different life stages and personas

Work closely with sector leads as a collaborative marketing partner, providing practical advice on campaigns, messaging, and NAC corp brand application

In a small team setting, this means: being hands-on and responsive — reviewing materials, aligning on creative direction, and ensuring that NAC's corporate positioning is clearly communicated across all touchpoints, whether a social post, a proposal deck, or an event backdrop; provide advice on how to co-present NAC's brand accurately and effectively within their own channels, developing co-marketing toolkits or guidelines where relevant

Oversee the content governance of NAC's corporate website, ensuring it functions as a central hub for information, in-depth content, and resources for artists, audiences, and stakeholders
Work closely with NAC content reps on site performance, content updates, and technical improvements.
Monitor and analyse website analytics to surface actionable insights — including top-visited pages, top-searched keywords, and traffic sources — and translate these into content and SEO improvements that increase organic traffic and search engine visibility

Lead the annual website content audit process

Passionate about Singapore's arts and cultural landscape.
Experience developing integrated marketing strategies that work across two audience layers — engaging arts organisations, venue partners, and programme collaborators at the industry level, while driving awareness and participation among public audiences — is essential
Minimum 4 years of relevant experience in marketing with demonstrated results.

Hands-on experience managing organisational websites, including content governance, SEO, and working with web development vendors.
Strong stakeholder management and communications skills, and the ability to thrive in a fast-paced, small-team environment are required.