Senior Director, Strategic Growth Initiatives & Transformation

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives around the world. Powered by Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, entering new product categories, and expanding into new markets and channels to drive exceptional growth.

SharkNinja's most important growth and transformation initiatives are cross-functional in nature and require a team to partner across the enterprise to bring opportunities to life. The Senior Director, Strategic Initiatives, Growth & Transformation role is part of the team acting as an internal consulting engine for these moments.  This role leads execution of SharkNinja's highest-priority growth initiatives. Depending on your strengths and the team's needs, you may focus on geographic market entry, channel expansion, operating-model transformation, playbook building, or cross-functional synthesis. You'll work alongside a team to remove barriers and drive growth.Reporting to VP Strategic Initiatives, Growth & Transformation you'll work as a trusted partner to the executive team and across every function, with the mandate to challenge the status quo and clear the barriers in the way.

• Lead execution of SharkNinja's highest-priority growth initiatives, ensuring successful delivery of measurable business outcomes.
• Drive initiatives focused on geographic expansion, new market entry, channel expansion, direct-to-consumer growth, social commerce, and/or other strategic commercial opportunities.
• Translate strategic priorities into integrated execution plans, defining milestones, dependencies, risks, and success metrics.
• Build strong partnerships across the enterprise to align resources, priorities, and execution plans.
• Identify and resolve execution risks, removing barriers and driving timely decision-making.

• Lead initiatives from desired business outcomes through implementation, adoption, and scale, ensuring long-term business impact.
• Develop and execute change management strategies that drive stakeholder alignment, organizational readiness, user adoption, and realization of intended business benefits.
• Coordinate activities across cross-functional teams to ensure successful execution.
• Drive accountability across stakeholders while fostering collaboration and alignment.
• Communicate initiative progress, risks, and recommendations to executive leadership.

• Build business cases and support investment decisions for strategic growth initiatives.
• Develop and maintain integrated project plans, governance processes, executive dashboards, and performance metrics.
• Monitor initiative performance against objectives and recommend course corrections.
• Lead post-launch reviews to evaluate business impact and identify opportunities for continuous improvement.

• Stand up repeatable playbooks, standardized processes, and scalable best practices that allow new markets, channels, and categories to launch and scale faster.
• Diagnose structural, process, and capability gaps that impede expansion, and design operating-model changes that sustain impact beyond individual initiatives.
• Establish enterprise operating rhythms and governance that reinforce accountability, transparency, and drive rapid progress towards growth aspirations.

• New markets, channels, or commercial models stood up against committed timelines and adoption targets.
• Measurable value delivered — revenue, margin, or efficiency — traceable to prioritized growth initiatives.
• Repeatable playbooks and operating rhythms adopted by functional teams and sustained beyond initial launch.
• Executive stakeholders aligned on priorities, with transparent reporting on progress, risks, and course corrections.

• 12+ years of experience in strategy execution, business operations, consulting, program leadership, commercial execution, or related disciplines.
• Proven track record leading complex cross-functional initiatives that deliver measurable business results.
• Experience executing market expansion, channel expansion, commercialization, or enterprise growth initiatives.
• Demonstrated experience leading AI-enabled initiatives, including evaluating, implementing, and driving adoption of solutions that create measurable business value and operational impact.
• Experience working with executive leaders and influencing decisions across complex matrix organizations.
• Willingness and ability to travel frequently, both domestically and internationally.
• Experience in appliances, home goods, consumer durables, or related consumer products categories is a huge plus — it accelerates learning of SharkNinja's products, channels, and customer base.
• Bachelor's degree required; MBA .

• Exceptional program and execution leadership skills.
• Strong commercial and business acumen.
• Excellent analytical and problem-solving capabilities.
• Outstanding executive communication and presentation skills.
• Ability to influence and drive accountability without direct authority.
• Expertise in change management, stakeholder engagement, and organizational adoption.
• Strong understanding of AI technologies and their practical application to solve business problems and improve organizational performance.

• Results-oriented with a relentless focus on execution.
• Thrives in ambiguity and fast-changing business environments.
• Builds credibility through collaboration, influence, and consistent delivery.
• Demonstrates strong ownership and sound business judgment.
• Comfortable working across organizational boundaries to drive enterprise-wide outcomes.

• Rarely Satisfied: You challenge the status quo and push every growth initiative beyond “good enough” toward step-change impact.
• Progress Over Perfection: You move fast, learn from small failures, and keep initiatives advancing rather than stalling for certainty.
• Details Make the Difference: Your rigor ensures execution plans, milestones, and metrics hold up as initiatives scale.
• Winning is a Team Sport: You partner across functions so cross-functional teams win together, not in silos.
• Communicating for Impact: You deliver clear, honest communication that builds alignment from the front line to the executive team.

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

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