VP, Media - North America

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,000+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

• →Own the end‑to‑end media strategy for all North America markets, ensuring alignment with global category strategies and commercial priorities.
• →Partner with Global Media leadership (Global VP + Sr Director Media Investmenr Strategy) to adapt global frameworks for regional and market‑specific needs.
• →Establish the strategic direction across full‑funnel paid media—Social, TV/Video, Digital, OOH, Retail Media, and emerging channels.
• →Build multi‑market media investment models that maximize ROI, scale efficiencies, and ensure disciplined budget governance.
• →Serve as the senior media voice in NA business reviews, quarterly planning, and forecast alignment, as well as NA Media agency leadership.

• Directly manage all local market media teams (USA Shark, USA Ninja, Canada).
• Ensure teams deliver against market goals including brand growth, demand creation, revenue targets, and efficiency KPIs.
• Elevate market media capabilities through leadership, training, and recruitment of top media talent.
• Create a high‑performance regional operating rhythm across planning cycles, measurement reviews, and agency interactions.

• Manage and mentor the NA Retail Media team; provide dotted‑line leadership to Amazon Media and DTC performance teams.
• Serve as a strategic advisor to Marketing, Sales, IMC, and Finance leaders—aligning commerce strategy with broader business goals.
• Drive cross-functional operating rhythm: integrated planning, quarterly business reviews (QBRs), and performance readouts.
• Build strong partnerships with retailers, Amazon, media agencies, and platform partners.

• Champion measurement excellence across MMM, MTA, path-to-purchase analytics, audience strategy, and incrementality frameworks.
• Identify and operationalize new commerce media opportunities, emerging platforms, and retail media innovations.
• Collaborate with Insights, Analytics, and Retail partners to develop dashboards and learning agendas that elevate decision‑making.
• Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity.

• 15+ years of media strategy, planning, investment, or related leadership experience across North America, ideally in multinational consumer brands or high‑growth categories.
• A passion for innovation, a bias for action, and a track record of driving measurable business growth through media, and global transformation
• High A.I. competency, from understanding the landscape, to building agentic operating systems that deliver agility and efficiency.
• Proven ability to build full‑funnel strategies that connect brand and performance media.
• Deep expertise across full‑funnel media, with strong understanding of both brand and performance levers.
• Proven experience managing multi‑market media teams and leading complex, matrixed environments.
• Strong analytical acumen with experience using analytics platforms, MMM, DSPs, and audience tools.
• Demonstrated success managing large regional budgets and driving operational excellence at scale.
• Executive‑level communication skills with the ability to influence senior stakeholders and market GMs.

• Experience in high‑growth consumer brands or multi-category portfolio environments.
• Demonstrated success driving SKU‑level performance and retailer‑aligned media activation.
• Deep understanding of retail partnerships, platform negotiations, and commerce technology stacks.

• North America markets deliver stronger, more consistent media performance aligned with global frameworks.
• Media investment becomes more efficient, more predictable, and more tightly connected to commercial outcomes.
• North America becomes a model region for media excellence, innovation, and cross‑market collaboration.
• The Global + Regional media partnership (VP Global + Sr Director Investment) operates as a unified leadership team with clear category/market ownership.
• Local teams feel empowered, supported, and elevated through strong leadership and capability building.

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

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