Retail Media Insights Analyst (Rainmaker Media)

The Retail Media Insights Analyst supports the Rainmaker Media team by using Shoprite’s data to help understand media performance and generate useful insights for campaigns. This role assists in turning data into clear recommendations that help improve campaign planning and client outcomes. Working closely with the sales team, the analyst contributes to identifying opportunities, tracking campaign results, and sharing findings in a way that supports business decisions. The ideal candidate is curious, eager to learn, and passionate about using data to solve problems and support client growth in the retail and consumer goods space.

Support the collection, analyses, and interpretation of Rainmaker Media data from specified sources (i.e., internal sales and customer-data platforms, advertising platforms, media monitoring tools, and market research).

Identify trends, patterns, and opportunities for improvement by analyzing media data and campaign performance.

Ensure the data integrity of all data used to formulate insights and analyses.

Assisting the Rainmaker Media team to ensure insights and analysis are understood, presented, and used in the right way to create incremental impact on media business growth.

Partner with the Rainmaker Media Sales team and act as category insights expert across the client portfolio. Generate actionable insights for categories and brands.

Provide campaign insights, performance measurements and additional post campaign analysis as an input into campaign planning and customer lifecycle.

Develop comprehensive reports, dashboards and presentations and present detailed commentary and recommend actions based on the generated and communicate key insights to key stakeholders.

Understand problem statements and perform root cause analysis. Articulate findings in a business understandable language

Create insights presentations using a data driven approach aligned to business goals and objectives

Assist in the development of media plans, ensuring alignment with campaign objectives and target audience insights.

Support the implementation of media measurement frameworks, tagging methodologies, and tracking mechanisms.

Support/assist with post-campaign analysis and the preparation of comprehensive performance reports, outlining key learnings and actionable insights.

Stay updated with the latest industry trends, media measurement tools, and methodologies to continuously enhance data analysis capabilities.

Degree or Diploma in Business, Marketing, Analytics, or a related field – (essential).