Director Performance Media, Digital Customer Acquisition

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. 

This is not a role for someone who manages winning against brand kpis or who manages in a silo. It is for a dynamic, team player;  someone who has hands-on channel experience, who loves & is accountable for the numbers and execution for all paid digital channels. Someone with experience running internal teams, agencies & a hybrid model and someone who is going to help drive significant, scalable growth. You will own the full performance digital portfolio across paid search, paid social, display, video, affiliate, and emerging channels, while partnering with Offline, SEO, Analytics, Brand, Creative, Content, Ecom, PR & Product to create cohesive acquisition operations that drive cost efficient growth. 

You will manage a significant media budget with a clear mandate: cost effectively grow our  customer base (hit/beat our plans!)

Growth strategy and channel execution. You inherit a digital performance marketing mix &  targets across Spend, Systems, CPA, and cost-per-subscriber. You will continue to optimize, grow & run the portfolio; You will help get the most out of each channel, as well as the portfolio - you will be ingrained in the current data, tool & reporting sets to help you & the team do their job, plus help enhance them all. And you will be passionate & drive a rigorous testing & learning roadmap.  

In-house & Agency leadership. You will be a hands-on player-coach with our talented team Also, you will continue to utilize our embedded agency partnership to drive bigger, faster, stronger efficient growth.  That means establishing clear performance expectations, accountability, building productive working rhythms,ensuring the agency continues to work as an extension of the internal team rather vs a separate function, but that our internal specialists continue to be accountable & take ownership of their channel & numbers. 

Creative and conversion optimization. Working closely with our ACQ Teammates, Brand, Creative, Ecom, & Product teams to help you drive your performance testing roadmap (across creatives, landing pages, etc.) You will establish a test-and-learn roadmap that runs continuously across creative, copy, audience targeting, and page performance.

Data, attribution, and reporting. You will maintain deep visibility into channel performance, attribution modeling including multi-touch and media mix approaches, and data pipelines. You will deliver clear, actionable performance readouts to executive leadership that connect digital activity to business outcomes.

Team development. You will lead, mentor, and grow an in-house team of channel managers, growth marketers, and analysts. You will create an environment where accountability and transparency are the baseline.

• At least eight years of hands on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels. 
• Five or more years leading performance channel specialists 
• You love to work in a team environment. You love collaborations, co-creating & different opinions, it’s not about “who’s idea” it was, it’s about the right ideas, execution & accountability for the team. 
• You bring hands-on fluency in Search, Social, Affiliate, Video, Display, ROF and you keep pace with how those channels are evolving.
• A background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey. 
• Strong at owning internal business targets & in-channel platform targets. Ability to use the data to storytell (1:1, with the team, in a deck, meetings, etc.) how performance is going, what’s working, what isn’t & best next steps. 
• Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc.) and media channel KPI's (CPC, CTR, cATC, CVR, Engagement, etc). 
• Highly analytical, you love a spreadsheet, plus experienced with attribution modeling and web analytics platforms, and capable of translating complex performance data into clear business narrative for executive and cross-functional audiences. 
• Proficient / experienced with tools such as MS Office/Google Workplace, slack, Tableau, Hex, Invoca, Innovid, Media Platforms (Google, Meta, iSpot, Impact, etc.) 
• Creative intuition to know what moves a modern consumer, not just what the data says after the fact.
• Bonus: Knowledge of Offline channels & SEO.  

Experience managing or structuring agency relationships is important in this role. If you have inherited a new agency partnership and shaped it into a high-performing one, that experience will translate directly.

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.