Head of Organic

• Build and lead the organic growth strategy for Simply Draw.

• Scale existing channels & identify new opportunities

• Support and maintain the full production pipeline scaling from a small team to a larger repeatable system.

• Track and optimize performance

• Run industry and competitor analyses

• Partner with Creative, Product, Data, and Growth to connect organic content learnings back into the app and broader growth strategy.

This is a new function for Simply. Because it’s a ground-up effort, we are looking for someone who is a strategic thinker and planner, but also happy to be hands-on and will do what it takes to get the job done.

• Ability to motivate and activate people in order to reach shared goals.

• Communicate and represent the organic effort on a company level.

• Be impact driven, act boldly to consistently move the needle.

• Strong creative-growth instincts: you know how to move from “this performed well” to “this is the repeatable mechanism.”

• Analytical comfort with imperfect social metrics and changing platform behavior.

• Comfort building systems from scratch: identify needs and opportunities, ideate solutions, justify and communicate decisions and plans.

• Strong business orientation

• Relevant experience in leading one of the following: marketing, customer strategy, creative strategy, brand campaigns.

• Experience with creator partnerships, affiliate content, or influencer-led growth.

• Proven experience growing organic short-form content on YouTube Shorts, TikTok, Reels, or similar platforms.

• Experience in B2C

• Experience with AI as a team member.