VP of Growth

Link to role overview and recruitment process walkthrough: https://www.loom.com/share/5ed020e2bda44322a7344ce9e758bc92

• You're making experiment and funnel calls personally, and can point to one with the data behind it

• You've made the promote, refine or kill call on the signals already in flight, with the data behind each one

• Every Growth initiative has a named owner and a measure of success you've signed off

• You've told the CEO in writing where the biggest constraint in the funnel sits, with a proposed plan

• All five funnel stages are tracked end to end, on data the exec team trusts

• The constraint you named at 90 days has measurably moved

• A/B testing is running in Growth on the new experimentation foundation

• A regular cadence with Marketing, GTM and Product is running, and has caught a misalignment early

• The engineering team is running multiple experiments every week against the scoreboard

• The funnel converts measurably better at the stages you prioritised

• Quarterly planning and the Growth scoreboard run without you personally holding every piece together

• There's someone ready to step into a key leadership role in your team if needed

• Personally make and defend experiment calls across the funnel

• Make the promote, refine or kill call on product signals, and triage new ones with GTM

• Own instrumentation rigour across the funnel

• Run quarterly Growth initiative planning and the scoreboard beneath it

• Run the alignment cadence with Marketing, GTM and Product

• Build and run AI tooling and agentic workflows in Growth

• Hire and coach the Growth team

• Represent Growth to the CEO and executive team

Our Operating Principles are non-negotiable behavioural standards, written down and used in reviews. The ones this seat lives and enforces:

• Growth or product leadership experience, ideally through a comparable growth-stage transition

• B2B SaaS experience

• Ownership of a product-led growth motion running alongside a sales-assisted or account-led function

• Hands-on experimentation across the full funnel, from website conversion to lifecycle

• Technical fluency in funnel instrumentation and product analytics, with hands-on experience setting it up or debugging it yourself

• Hands-on experience building or running agentic workflows with AI tooling

• Vertical tech background

• Series B scale-up experience

• AI Coding Tools (Claude Code, Open Code, Cursor)

• Project Management Tools (Slack, Jira, Confluence)

These are public, and they are how we actually operate. Candidates who have read them tend to have better conversations with us.

• The Sitemate Manifesto

• On How Sitemate Ships Now, In The Era of AI

• Zero Click Forms and Conversational Data Capture, the thinking behind Storm

• Taking AI To The Front Line

• On Sitemate's Values, Culture and DNA

• For The Managers and Leaders Building Sitemate

• On How Sitemate Makes Decisions

• On Operating Like a Pro Sports Team, Not a Family

• Full transparency: monthly all-hands share metrics, hiring plans and financial performance. Levels, career frameworks and pay ranges are visible to every employee

• Player-coach leadership at every level, including the executive team

• Global team across Australia, the UK, the US and Canada

• Sydney HQ

• Equity, 20 days annual leave plus sick, carer's and compassionate leave, 16 weeks primary and 6 weeks secondary carer parental leave, EAP, L&D budget, home office setup, weekly catered lunches, work-from-anywhere weeks, flex days

• People of Sitemate link to hear from the team directly

PLEASE Note:

• We hire directly and don’t work with agencies