Manager- Events

Manager – Events

MISSION             

Execute the mission and strategy for day-to-day management of assigned portfolio of Events for all company models. Including, but not limited to, artist/host, co-production clients, media/brand clients, and Sixthman-owned/operated events, to achieve event success based on defined KPIs, including financial, budgetary, occupancy, annual renewal, and more. Build and lead a high-performing team by empowering individuals to do their best work, fostering a culture of trust and accountability, and driving consistently strong business results.

Note that Management of Events also requires cross-functional leadership as follows:

• Directly manage the assigned Event Management and Community Management team members for your portfolio of events and indirectly lead Marketing, Talent Buying, Talent Relations, Production, and Operations team members assigned to the events in your portfolio.

 DESCRIPTORS

Relational, Proactive, Organized, Diplomatic, Determined, Communicator, Positive, Creative, Respectful, Leader, Strategic

RESPONSIBILITIES       

DEPARTMENT RESPONSIBILITIES

• Lead the Event team, championing continuous improvement and implementing clear, scalable processes across the full event lifecycle from ideation through renewal that increase efficiency, accuracy, and cost-effectiveness while strengthening cross-functional collaboration and elevating the experience for artists, clients, guests, and internal teams.
• Manage team capacity, workload, and resource alignment against priorities, forward-planning for year-over-year growth to support successful launches, sustainable workloads, and strong employee well-being.
• Recruit, train, and retain top talent to build a strong and diverse team aligned with the company’s needs and culture.
• Coach and mentor team members through regular feedback, performance conversations, and career development opportunities, helping individuals identify and build upon their strengths.
• Attend relevant industry events and festivals to build relationships, monitor best practices, and make recommendations that keep the company on the leading edge of the industry.
• Lead and drive assigned special projects from concept through completion, continually developing and refining strategies and processes (e.g., onboard revenue, guest communications, premier and VIP programming, experiential activations, sponsorships). Oversee and support team members as they lead their own special projects, providing guidance, removing obstacles, and ensuring successful outcomes.
• Assess team KPIs including client retention, financial goals, and event NPS scores—and implement shifts to ensure YoY goals are met.
• Build and maintain effective client relationships, ensuring client needs are heard, understood, and addressed promptly.
• Provide clear communication to clients regarding roles and responsibilities, scope, budget, and schedules for assigned programs.
• Oversee and negotiate client Term Agreements with the Director of Events, updating Term Sheets with necessary addenda for accuracy and collaborating with the Contracting Department to ensure agreements are executed and reflect current terms.
  • Term Agreements
  • MSA
  • DSA
  • Sponsorship Agreements
• Represent the Events department in cross-functional leadership discussions with Marketing, Talent Buying, Talent Relations, Production, Operations, Finance, and Business Development.
• Ownership of Client Experience and Relationship: Proactively manage and enhance the overall client experience, establishing lasting relationships that position Sixthman as an indispensable strategic partner. Take a strategic lead in identifying and locking in growth opportunities within partnerships.

EVENT RESPONSIBILITIES

• Partner cross-functionally with internal team leaders to plan, execute, and manage key priorities for each assigned event, including:
  • Marketing: Develop event-specific marketing and revenue management strategies.
  • Production & Operations: Finalize event schedules and client-related activity requirements.
  • Finance & Inventory: Monitor multi-million-dollar event budget performance, variances, and inventory status.
  • Business Development: Share event-specific insights, process best practices, and tools to support successful delivery.
  • Talent Relations: Ensure talent needs and requirements are identified and addressed throughout the event lifecycle.
  • Talent Buying: Collaborate on talent strategy, booking priorities, and alignment with event budgets.
• Lead the event renewal strategy, ensuring proactive communication with decision-makers and clients while partnering with the Director of Events on routing recommendations, suggested timing adjustments, and port confirmations.
• Oversee the transition of assigned new programs from Business Development. Ensure alignment on client obligations and key event deadlines and deliverables, ensuring alignment and a seamless launch for new programs. Serve as interim Events Management specialist if needed to ensure a smooth transition from concept development to on sale.
• Set and maintain event timelines and milestones, as well as drive ownership and accountability. Oversee the day-to-day strategy with the appropriate event management team members to ensure they are proactively following up on and moving forward items such as event lineup, revenue generation, revenue management, marketing needs, etc., with the appropriate amount of urgency
• Identify and build upon existing onboard revenue streams to increase awareness and dollars spent to maximize profit generation through marketing, added efficiency, authentic brand integration, informing guests to enhance their experience for your events
• Guide event management and community experience team members on which additional revenue-generating experiences are best for each event and ensure they are reflected in event budgets (both expenses and revenue generation). Experiences should be integrated, enhance the guest experience, and be measurable; examples are not limited to but include:
  • VIP / Meet and Greets / Private Events
  • Pop-up Shops / Merchandise / Collectible Items (pre-event or onsite)
  • Revenue Generating Expos/Museums
  • Restaurant Takeovers
  • Sponsorships/Brand client ships
  • Experiences that offer marketing extensions
  • Philanthropic integrations
• Set strategy and standards for innovating the Guest Experience for all company events (before, during, and after sailing) to ensure SPECIAL (as defined by Sixthman as Seeking to invite, Preparing and informing, Exciting, Celebrating and welcoming, Intentionally impacting, Amazing, Leaving an impression) is delivered to drive guest engagement and impact guest return rate and oversee the exporting of best-in-class examples of SPECIAL for events to the entire portfolio of events
• Lead and mentor your community management team members to create new guest engagement ideas (both experiences with a megaphone as well as event activities) and put processes in place to ensure these ideas are being exported across all events and refreshed regularly.
• Oversee and guide post-event survey data to help develop actionable guidelines for all Sixthman current and future events, both within the Event team and cross-departmentally.
• Lead and mentor Events Management team members in day-to-day client relations responsibilities. Ensure the team understands Sixthman’s best practices, deliverables, and deadlines needed for the event to move forward efficiently.
• Guide team members on collaboration cross-departmentally and directly lead as needed on hot topics with clients to resolve issues and advise when to escalate further.
• Lead the event budgeting process for assigned events in your portfolio:
  • Support the Events Management team in their education on budget management and communication.
  • Maintain a “real-time” budget management approach to ensure all fluctuations are caught early.
  • Lead your team members through the process of preparing the budgets for the following year and serve as final review and sign-off.
  • Join all sail-today, pre-settlement, and settlement calls for your events.
• When necessary, serve as the Events Management Specialist for certain events such as brand-new events, those in need of special assistance and/or off years to help build added client rapport.
• Serve as primary point of contact while team members are sailing and move projects and event conversations forward as needed to ensure event work continues efficiently. This requires full understanding and competency in the day-to-day tasks of both the Events Management and Community Experience teams, as well as the current standing of each event within the assigned portfolio.

SAILING RESPONSIBILITIES

• Attend several of the Company’s multi-day festivals annually with the goal of delivering world-class experience to guests, talent, and clients.
• Lead the events you sail on in one of the Onboard Leadership roles (Charter CEO or Event Director)
  • Directly work with NCLH Teams including Revenue Departments.
  • Solve problems in real time and make educated decisions when escalated guest, talent, or event issues arise.
• Train new team members joining our team in the Event Management Specialist or Community Experience Specialist roles, as well as support the onboarding and training of new team members sailing in Charter CEO or Event Director roles.
• Host new business development prospects or other clients that may sail outside of their own events, to bring in new business or secure a renewal contract as a representative of Sixthman and NCLH.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree required (or equivalent experience)
• Minimum 8 years’ experience in: previous event management, account management, or personnel management required
• Experience managing multi-million-dollar budgets required
• Experience with music or hospitality industry strongly preferred
• Must have good verbal, written, interpersonal, and communication skills
• Strong relational skills including diplomacy, positivity, and a respectful attitude
• Strong creativity balanced with strong organizational skills and ability to multitask
• Ability to work under pressure and adapt to changes or challenges
• Computer proficiency (Email, Word, and strong Excel skills)
• Proven ability to manage teams for planning and building large-scale events
• Advanced Project Management skills, including budget creation, management, and reconciliation as well as contract negotiation and management skills
• Exceptional ability to establish relationships and maintain a positive rapport with clients, with a demonstrated ability to manage and grow your owned events and company portfolio

DISCUSSIONS YOU LEAD         

Lead the post-event transition from Business Development and oversee all aspects of assigned events, including strategy, timelines, communications, budgets, processes, revenue management, and renewals. Lead all Event Team meetings and Event Stage, a biweekly cross-functional forum where manager-level leaders from every department improve existing processes and develop new company-wide approaches. In the Director of Events’ absence, the Manager of Events leads this meeting.

WHO LEADS YOU

Director of Events