Smart Africa Group

TZ·Dar es Salaammid

Other

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Quick Summary

Key Responsibilities

Develop and execute go-to-market (GTM) strategies to drive user acquisition, engagement, and retention. Identify and optimize growth opportunities, including paid acquisition, organic growth, partnerships, and community-driven marketing.

Technical Tools

amplitudemixpanelab-testingdata-analysisroadmap-planningstakeholder-management

Responsibilities

~1 min read

→Develop and execute go-to-market (GTM) strategies to drive user acquisition, engagement, and retention.
→Identify and optimize growth opportunities, including paid acquisition, organic growth, partnerships, and community-driven marketing.
→Conduct market research to refine positioning, messaging, and pricing strategies.
→Work closely with product, sales, and business development teams to align marketing efforts with business objectives.
→Use data-driven insights to track, analyze, and optimize marketing performance.
→Experiment with new growth strategies and marketing channels to scale the product.
→Develop compelling product narratives and content to drive demand generation.
→Design and run rapid experiments (A/B testing, viral loops, referral programs, etc.) to identify and optimize growth opportunities.
→Leverage data, analytics, and behavioral insights to refine user journeys and conversion funnels.
→Explore and optimize organic and paid acquisition channels (SEO, PPC, influencer partnerships, social media, etc.).
→Implement and automate lifecycle marketing campaigns (email, push notifications, retargeting, etc.).
→Collaborate closely with product, engineering, and business teams to integrate growth initiatives into the product roadmap.
→Develop creative, viral, and low-cost growth hacks to increase adoption.
→Continuously analyze performance metrics, iterate on strategies, and report insights to stakeholders.
→Support the venture studio to design and apply a structured growth playbook.

Requirements

~1 min read

Proven experience in scaling digital products from product-market fit to high-growth stages.
Strong understanding of growth marketing, digital acquisition, and product positioning.
Experience working with performance marketing, SEO, content marketing, and lifecycle marketing.
Background in data-driven decision-making, A/B testing, and funnel optimization.
Ability to create compelling product messaging and GTM strategies.
Excellent communication, storytelling, and stakeholder management skills.
Experience working with growth loops, referral programs, and viral marketing tactics.
Strong background in data analytics, conversion rate optimization (CRO), and A/B testing.
Expertise in performance marketing (Google Ads, Facebook Ads, etc.) and organic growth (SEO, content, community building).
Technical proficiency with marketing automation, analytics tools (GA, Mixpanel, Amplitude, etc.), and CRM platforms.
A hacker mindset—resourceful, experimental, and able to execute quickly with limited resources.
Prior experience in venture studios, startups, or high-growth tech companies is a plus.