Content Creator - Video, Social & Paid Media

Byron Baymid

OtherContent Creator

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Quick Summary

Overview

Content Creator – Video, Social & Paid Media 🎥⚡ Smart Energy | Byron Bay Based + Travel Real customers. Real results. Your job is to capture the story. We’re building a proof machine. Every week,

Technical Tools

OtherContent Creator

We’re building a proof machine.

Every week, Australians are switching to Smart Energy, installing smarter energy solutions and changing the way they power their homes.

Those stories are happening all over the country.

Your job is to go and get them.

Show up at an install. Meet the customer. Capture what changed. Find the story behind the numbers. Then turn it into content that makes the next person stop scrolling, pay attention and book a call.

We’re looking for a hands-on Content Creator who can shoot, edit and publish across organic and paid social.

You won’t be sitting around waiting for briefs.

This is a new role with plenty of room to experiment, build the playbook and make the content function your own.

Responsibilities

~1 min read

Travel to customer homes and installation sites to capture real customer stories.

Film and photograph the journey from installation through to results.

Interview customers on camera and turn their experience into natural, compelling content.

Capture testimonials, before-and-after stories, product footage and real-world proof.

Shoot, edit and publish content across Instagram, TikTok, Facebook, LinkedIn and YouTube.

Turn longer shoots into multiple pieces of short-form content.

Create Reels, TikToks, Shorts, customer stories, behind-the-scenes footage and social-first creative.

Keep content relevant, current and built for how people actually consume social media.

Produce and refresh creative for Meta advertising campaigns.

Develop new hooks, angles, formats and concepts to continuously test.

Work with the marketing team to understand what is converting and create more of what works.

Help combat creative fatigue by maintaining a strong pipeline of fresh assets.

Understand that content for conversion is different from content for engagement, and be able to create both.

Point the camera inward and show people what working at Smart Energy actually looks like.

Capture our teams, offices, events, sales culture and behind-the-scenes moments.

Create content that helps future employees understand who we are before they even apply.

Own and maintain the content calendar.

Keep a consistent publishing rhythm without needing to be chased.

Plan shoots and coordinate travel, talent and locations.

Maintain an organised library of footage, photography and creative assets.

Work closely with the wider marketing team so content supports leads, sales and business growth, not just likes.

You shoot, you edit, you post. You've got a reel or a portfolio, and it doesn't need to be agency polish. It needs to look like something people actually stop for.

You're comfortable with real people who aren't actors. You can put a nervous homeowner at ease and get a usable story out of them in twenty minutes.

You understand that content for Meta ads is a different craft to content for the grid, and you can do both.
You want to build something. This is a new role, so the playbook is yours to write.