Head of Demand Generation (Remote)

We're looking for a demand gen leader who can own the full pipeline function — strategy, execution, and the team behind it. You'll manage two existing team members and be the person accountable for turning marketing investment into revenue.

• →Pipeline and MQL targets — you set the number and you hit it
• →Full-funnel strategy across paid, email, lifecycle, and campaigns
• →Budget allocation and performance reporting
• →Managing and developing a two-person demand gen team
• →Marketing automation and attribution infrastructure
• →Alignment with sales on lead quality, handoffs, and follow-through

• 6–8+ years in B2B SaaS demand gen
• At least 2 years managing a team — you know how to coach, not just delegate
• Comfortable owning paid performance and systems, not just strategy decks
• Strong with data — you can build a dashboard, read attribution, and make a budget case
• Experience with PLG or product-led + sales hybrid is a strong plus
• Hands-on with HubSpot or equivalent; knows when to automate and when to keep it simple
• High ownership and grit: You operate like a founder of your function. You don't wait for direction, and you finish what you start.
• Sharp written communication: You can brief content teams, pitch leadership, and write the kind of clear copy that both humans and LLMs reward.

• Fast-growing company and opportunity to make an impact on a large scale.
• Competitive salary and equity options.
• Fully remote and flexible work schedule.
• High ownership, zero bureaucracy. Lean team, get things done mindset.
• Annual company retreat and team gatherings.
• Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
• Work directly with the founders and leadership team.
• Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
• Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova and more (check out the full list here).