Paid Media Contractor

• Run paid media across Meta, TikTok, and Google, including Performance Max and branded search.
• Set up, launch, and optimize paid media campaigns.
• Manage daily, weekly, and monthly budgets and develop spend and revenue projections.
• Monitor performance against KPIs and identify opportunities to improve efficiency, customer acquisition, conversion, and ROAS.
• Create paid media creative briefs and ad copy files and collaborate with the Marketing team on creative direction.
• Identify opportunities for new UGC and creator-led content specifically designed for paid acquisition, including recommending creative concepts, hooks, formats, and testing angles.
• Run testing across audiences, creative, and campaigns to improve performance.
• Track and analyze paid media performance using GA4 and Shopify data.
• Conduct full-funnel analysis and provide regular performance reporting, insights, and recommendations.
• Partner with the Marketing team on onsite opportunities that may impact paid media performance.

• 4+ years of experience managing paid media, preferably in an eCommerce environment.
• Beauty industry experience preferred
• Experience with Meta, Google Ads (including Google Performance Max and branded search), and TikTok
• Strong analytical skills and data-driven thinking with proficiency in paid media metrics and analytics tools.
• Experience managing budgets, testing campaigns, and optimizing toward performance KPIs.
• Ability to own key workstreams and drive initiatives from strategy through execution.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration skills.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Soko Glam not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.