[CG] SEO Specialist - 48795144354

LOOKING FOR STELLAR TOP CANDIDATES

Position:  SEO Specialist
Working Hours: Full-Time │Mon-Fri Flexible - 8:00 am - 5:00 pm EST
Salary:  1500 - 2000 USD (depending on exp and client’s final offer)
Search:  Philippines
:  The Final Salary Offer depends on the client’s decision, interview results, and experience

About the Client:

Our client is a leading home renovation and remodeling platform that connects homeowners with carefully vetted contractors and renovation experts. By providing inspiring project showcases, real homeowner success stories, and professional renovation insights, the platform makes it easier for homeowners to confidently plan and bring their dream spaces to life.

About the Role:

We're looking for an SEO & Content Strategy Specialist who combines strong SEO expertise with excellent editorial judgment and content instincts.

Beyond keyword optimization, this role requires someone who can identify home design and renovation trends, understand what resonates with homeowners, spot compelling story angles, and transform visual content into engaging, high-performing articles. Candidates with backgrounds in content strategy, journalism, editorial, publishing, or digital media are highly encouraged to apply.

Role Responsibilities:

• Develop, execute, and monitor SEO strategies using Semrush, Google Search Console, GA4, WordPress, Yoast, and related tools to improve organic traffic, search visibility, and AI search/LLM performance.
• Identify content trends and opportunities within the home renovation, interior design, and lifestyle industries.
• Optimize, refresh, rewrite, and expand existing content to improve rankings, engagement, and alignment with keyword strategies.
• Create and edit SEO-driven content that combines compelling storytelling with strong visual and editorial elements.
• Implement internal linking strategies and leverage AI tools to support content creation, optimization, and planning.
• Coordinate content distribution across social media channels, including Instagram, Facebook, Pinterest, and YouTube.
• Support backlink outreach efforts to strengthen domain authority and improve search performance.
• Collaborate with internal teams and external partners to develop and promote high-quality renovation and design content.
• Use Google Workspace and Google Chat for communication, documentation, and collaboration.

Requirements:

• 2+ years of experience in SEO, content strategy, editorial content, journalism, or digital publishing.
• Strong understanding of SEO, keyword research, content optimization, and organic growth.
• Proven ability to identify trends, analyze audience interests, and create engaging content.
• Excellent writing, editing, and storytelling skills.
• Experience using AI tools such as ChatGPT for content research, ideation, and optimization.
• Proficiency with Semrush, WordPress, Google Search Console, and GA4.
• Experience in home improvement, interior design, architecture, construction, lifestyle, or visual-first content is (Highly Preferred).
• Backgrounds in content strategy, journalism, editorial, publishing, or digital media (Highly Preferred) 

Necessary Software Familiarities:

• Semrush – Keyword research, competitor analysis, SEO strategy, and performance tracking.
• WordPress & Yoast – Content management, publishing, and on-page optimization.
• Google Search Console & GA4 – Search performance analysis, reporting, and audience insights.
• AI Content Tools – ChatGPT and similar platforms for research, ideation, content creation, and optimization.
• Social Media Platforms – Instagram, Facebook, Pinterest, YouTube, and X/Twitter.

Examples of Tasks:

• Maintaining the company’s Cornerstone Content:
  • Monitor and update cornerstone content to maintain high rankings in SERPs (Search Engine Results Pages) and competitive positions.
  • Implement updated SEO strategies to optimize existing articles.
• Content Creation and Renovation:
  • Administer templatized surveys to homeowners to gather their experiences and insights on working with the company.
  • Adapt and refine homeowners' responses to create engaging before-and-after articles.
  • Ensure articles reflect the essence of the homeowners' experiences while adhering to SEO best practices.
  • Other administrative tasks related to the creation of this kind of content like liaising with photographers and homeowners (and possibly also general contractors) regarding the scheduling and execution of photo shoots that will produce beautiful images that will be featured in new inspiration content.

NOTE: We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.

 PLEASE NOTE: 

→ We are looking for candidates based in the Philippines. 
→ Please note that we process only one active application at a time—if you’ve applied for multiple roles, kindly direct any updates to the team handling your first application. 
→ To start processing, submit your resume in English. 
→ The final offer will be at the client’s discretion and will depend on your interview performance, skills, and experience.