Clay Automation & Lead Generation Specialist - 20168

Our client specializes in helping business owners successfully transition their companies by connecting them with the right succession partners. Their team works closely with founders throughout the succession process, helping preserve the legacy of their businesses while creating opportunities for continued growth and long-term success.

As the company expands its business development efforts, they are seeking a Clay Automation & Lead Generation Specialist to build scalable lead generation systems, automate prospecting workflows, and deliver highly qualified prospect lists to support their growing outbound sales team.

The Clay Automation & Lead Generation Specialist will be responsible for designing, maintaining, and optimizing automated lead generation workflows using Clay and a variety of enrichment platforms. This role combines technical workflow automation, prospect research, data enrichment, and quality assurance to consistently deliver high-quality prospect lists.

The ideal candidate has experience building sophisticated Clay workflows, enjoys solving data challenges, and understands how to maximize contact quality while minimizing enrichment costs.

• Build, maintain, and optimize Clay workflows and enrichment waterfalls
• Design scalable automation processes for lead sourcing and enrichment
• Continuously improve workflow efficiency, accuracy, and data quality
• Identify opportunities to automate manual prospecting tasks

• Source companies that match the organization's ideal customer profile (ICP)
• Research and identify business owners and key decision-makers
• Build targeted prospect lists for outbound business development campaigns
• Deliver 50–100 vetted, high-quality leads each month to support the internal business development team

• Enrich prospect records using multiple third-party data providers
• Utilize tools such as:
  • Clay
  • Wiza
  • People Data Labs
  • ContactOut
  • Prospeo
  • Datagma
  • Additional enrichment platforms as needed
• Validate contact information and improve overall data completeness

• Clean, deduplicate, and quality-check prospect databases
• Ensure accuracy and consistency across all prospect records
• Maintain organized datasets for outbound campaigns
• Push completed prospect lists into outbound platforms and CRM systems
• Support ongoing database maintenance and optimization

• Monitor enrichment costs and workflow performance
• Optimize processes to improve contact rates while reducing operational expenses
• Stay current with emerging lead generation tools and best practices
• Recommend improvements to prospecting strategies and automation workflows

• 2–5 years of experience in lead generation, sales operations, revenue operations, or data enrichment
• Hands-on experience building workflows in Clay
• Experience sourcing B2B companies and identifying decision-makers
• Strong understanding of lead enrichment methodologies
• Experience working with multiple data providers and enrichment tools
• Excellent analytical and problem-solving skills
• Strong attention to detail and commitment to data accuracy
• Excellent written and verbal English communication skills
• Ability to manage multiple projects and priorities independently

• Experience with:
  • Wiza
  • People Data Labs
  • ContactOut
  • Prospeo
  • Datagma
• Familiarity with outbound sales platforms such as Instantly
• Experience working with CRM systems
• Understanding of outbound sales workflows and B2B prospecting strategies
• Experience optimizing enrichment costs and automation efficiency

• Clay
• Wiza
• People Data Labs
• ContactOut
• Prospeo
• Datagma
• Instantly
• CRM platforms
• Spreadsheet and data management tools

• Fully remote position
• Full-time
• Monday–Friday
• 9:00 AM – 5:00 PM EST
• 2–5 years of experience required

• Opportunity to build and optimize a modern outbound lead generation engine
• High-impact role supporting the growth of a newly established business development team
• Exposure to cutting-edge prospecting and automation technologies
• Opportunity to drive measurable business growth through scalable automation
• Collaborative environment with opportunities for continued professional development

• Naturally curious with a passion for automation and process improvement
• Strong analytical thinker who enjoys solving data challenges
• Detail-oriented with a commitment to maintaining high-quality prospect data
• Self-starter capable of working independently with minimal supervision
• Comfortable experimenting with new tools and optimizing workflows
• Process-driven professional who enjoys building scalable systems
• Focused on delivering measurable results through efficient lead generation

• Delivery of 50–100 qualified leads per month
• Accuracy and completeness of prospect data
• Improvement in contact rates and enrichment quality
• Reduction in enrichment costs through workflow optimization
• CRM and outbound platform data quality
• Efficiency and scalability of Clay automation workflows
• Contribution to business development pipeline growth