Creative Strategist - 16612

(Performance Ads – VSL, UGC, Scripts, Visuals)
Full-Time | Remote | Salary + Bonus Potential

We are a fast-growing direct-to-consumer (DTC) brand portfolio seeking a high-performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll-stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision — this role is for you.

As our Creative Strategist, you’ll lead end-to-end creative strategy for several of our top-performing SKUs — spanning categories such as wellness, personal care, pet health, supplements, and lifestyle accessories. You’ll turn insights into thumb-stopping, revenue-driving creative across Meta, YouTube, and additional performance channels.

• Develop and lead multi-SKU ad creative across the full customer journey.

• Build, test, and refine messaging angles, frameworks, and formats that drive conversions.

• Use customer reviews, performance data, and market trends to guide prioritization of concepts and iterations.

Regularly script and develop concepts for:

• VSLs (Video Sales Letters)

• UGC and VO-led ads

• Short-form social scripts & hooks

• Static ad copy, angles, and concepts

• Motion briefs (GIFs, animations, micro-motions)
  Each concept must be emotionally resonant, platform-native, and conversion-optimized.

• Participate in creative review rounds with in-house production and editing teams.

• Provide clear, constructive feedback to elevate creative quality and ensure alignment with brand tone and performance goals.

• Join weekly syncs with creative, production, and growth teams.

• Support creator casting and brief development (e.g., using influencer/UGC platforms such as Insense).

• Recommend workflow improvements, testing strategies, and creative iteration opportunities.

• Consistent delivery of high-impact creative that improves ROAS and lowers CPA.

• Strong understanding of ecommerce trends, ad psychology, and performance-driven hooks.

• Efficient output with fast turnaround times without sacrificing creative quality.

• Ability to lean in during major campaign pushes, launches, or high-velocity testing sprints.

• Experience developing creative for DTC brands in wellness, personal care, pet, or similar verticals.

• Familiarity with performance metrics via Meta Ads Manager or equivalent analytics.

• Ability to script, concept, direct, and brief editors, animators, and UGC creators.

• Strong communication — responsive and collaborative across Slack and team calls.

• Experience writing emotionally resonant, storytelling-driven copy

• Experience guiding or collaborating with creative teams

If you’re obsessed with performance-driven ad creative, want to scale with a growing brand portfolio, and love building creative that wins — we want to hear from you.

Please include links to ads, scripts, or VSL examples you’ve developed.