CRM Executive - 18413

Employment Type: Full time, independent contractor
Work Model: Remote
Work Hours: US work hours ​​​​​​​

As a CRM Executive, you will support the delivery of our retention and lifecycle marketing strategy, reporting directly to the CRM & Retention Manager. You’ll be hands-on within Klaviyo and other tools, helping to build and optimize campaigns, automated flows, and customer journeys that boost LTV, reduce churn, and keep customers engaged with our brand.

This role is ideal for someone at a mid-level in their CRM career who wants to learn quickly, take ownership of campaigns, and grow within a scaling DTC business.

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  Assist in planning, building, and executing email and SMS campaigns using Klaviyo

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  Support the creation and optimization of automated flows (welcome, replenishment, winback, etc.) with a focus on performance and personalization

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  Work with the creative team to brief and QA campaign visuals and copy

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  Help segment customer audiences based on behavioral and transactional data

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  Set up A/B tests, track performance, and contribute to performance reports

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  Assist in day-to-day campaign operations, including scheduling, QA, and reporting

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  Stay up to date with CRM and retention trends in the ecommerce and wellness space

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• 2+ years’ experience in CRM, email marketing, or lifecycle marketing (internship or agency experience welcome)

• Deep knowledge and experience with Klaviyo for both email and SMS

• Curious about customer behavior and motivated to improve key metrics like open rate, CTR, and repeat purchase

• Detail-oriented and organized — able to handle multiple projects and deadlines

• Proactive, eager to learn, and comfortable working in a fast-paced environment with plenty of autonomy

• Basic understanding of ecommerce platforms (e.g., Shopify), analytics tools (GA4, Hotjar), or no-code tools (Zapier, AI copy platforms)

• Visual eye — some experience using Canva or Figma for email layout feedback

• Previous exposure to DTC brands, especially in wellness, health, or beauty

• Experience in SMS marketing or loyalty programs