Digital Marketing Specialist (Remote 51514746414

Job Title: Digital Marketing Specialist — Execution & Growth

Location: Remote (Offshore — LATAM Only)

Employment Type: Full-Time Contractor Role

Role Description: Executor and Implementer

You will be the dedicated execution arm for digital growth, working directly under the CMO’s strategy. Your primary function is to execute (not define) the marketing direction. The CMO sets the vision, and you transform it into actionable deliverables and successful campaigns.

Success in this role is measured by the speed and quality of your implementation, clarity in reporting, and consistent progress on campaigns without requiring micromanagement. We highly value a growth mindset and strong attitude over having expertise in every tool.

What You'll Do (Following the Marketing Strategy)

This role focuses on hands-on execution across our primary digital channels:

• Paid Advertising: Execute campaigns, manage UTM tracking, audiences, retargeting, and daily optimization across Meta Ads, Google Ads, and Bing.
• Content Deployment: Plan, schedule, and publish finalized content drafts across blog, email, and social media channels upon approval.
• Visual Assets: Handle basic design tasks using Canva, and prepare effective prompts for external image/video creation using AI tools. Simple video editing will be learned and performed as needed.
• Analytics & Reporting: Consistently track and report on ad spend, key KPIs (e.g., Engagement, CPC, CPL, CVR), and campaign performance using Google Analytics (GA4).
• Innovate: Bring new ideas and suggestions for testing; we are always happy to hear and implement ideas that support growth.
• Weekly Deliverables: Provide campaign updates, comprehensive reports, produced creatives, and ensure all content is accurately scheduled and published.

Required Skills (Must-Haves)

• Location: Must be based in Latin America (LATAM).
• Work Ethic: Strong self-management skills (minimal supervision required) and clear, proactive communication.
• Core Platforms: Proven experience with Meta Ads and Google Ads.
• Analytics: Proficiency in Google Analytics (GA4).
• Copywriting: Demonstrated ability to write engaging copy.
• Design/AI: Experience using Canva and leveraging AI tools for efficiency and creative direction.
• Foundational Knowledge: Basic understanding of SEO concepts.
• Commitment: Exclusivity is required—you cannot hold two jobs concurrently.

Highly Valued Skills (Nice-to-Have & Learn as We Go)

• Automation: Familiarity with automation platforms (e.g., Go High Level).
• Analytics: Experience with advanced tools like Microsoft Clarity and Power BI.
• Technical Tracking: Experience with Meta Pixel/CAPI and Google Tag Manager (GTM).
• SEO Tools: Familiarity with SEMrush and Yoast SEO.
• CMS: Experience with WordPress.
• Certifications: Existing or expired Ads Certificates are a plus.

What You'll Get

• Role Growth: Clear path for advancement to Digital Marketing Project Manager, Brand Manager, or other strategic areas as the company scales.
• Freedom & Flexibility: We do not micromanage. You are trusted to manage your workflow, meet deadlines, and be available for scheduled meetings.
• Development: Access to paid courses and training if it benefits both your growth and the company's goals.
• Global Team: Work alongside an international team across the USA, Philippines, Mexico, Colombia, and India.
• Compensation & Benefits: US Paid Holidays & bonuses included, along with 10 days of Paid Time Off (PTO).
• Equipment: Must have your own equipment (with the possibility to help you upgrade if needed).