Digital Marketing Specialist (Remote 51514746414

Success in this role is measured by:

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  Speed and quality of implementation

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  Clear, consistent reporting

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  Campaign momentum without the need for micromanagement

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  A strong growth mindset and proactive attitude

Expertise in every tool isn’t required—your mindset, reliability, and ability to implement quickly matter most.

This role is deeply hands-on, focusing on execution across key digital channels:

• Launch and manage campaigns across Meta Ads, Google Ads, and Bing

• Implement and maintain UTM tracking

• Build and manage audiences, including retargeting

• Perform daily campaign monitoring and optimization

• Plan, schedule, and publish approved content across blogs, email, and social media

• Ensure all content is delivered accurately and on schedule

• Create basic designs using Canva

• Prepare and refine prompts for AI-driven image/video generation

• Learn and execute simple video editing tasks

• Track daily and weekly performance across key KPIs (Engagement, CPC, CPL, CVR, etc.)

• Monitor and analyze analytics via Google Analytics (GA4)

• Deliver consistent reporting and insights to stakeholders

• Proactively suggest new ideas, tests, and optimizations

• Identify opportunities that support growth and efficiency

• Campaign updates

• KPI reports

• Creative assets produced

• Fully scheduled and published content across platforms

• Strong self-management and ability to work with minimal supervision

• Clear, proactive, and consistent communication

• Proven hands-on experience with Meta Ads and Google Ads

• Proficiency in Google Analytics GA4

• Ability to write compelling, engaging copy

• Experience using Canva and applying AI tools for efficiency and creativity

• Basic understanding of SEO principles

• Exclusive role — cannot maintain a second job concurrently

• Experience with automation tools (e.g., Go High Level)

• Familiarity with Microsoft Clarity, Power BI, or other advanced analytics platforms

• Understanding of Meta Pixel/CAPI and Google Tag Manager (GTM)

• Experience with SEO tools such as SEMrush or Yoast SEO

• WordPress experience

• Ads certifications (active or expired)

A clear path toward roles such as Digital Marketing Project Manager, Brand Manager, or other strategic expansions as the company scales.

• No micromanagement

• Autonomy to manage your own workflow

• Availability only required for scheduled meetings

• Access to paid training and courses aligned to your growth and company objectives

• Collaborate with a global team across the USA, Philippines, Mexico, Colombia, and India